Audience measurement specialist Nielsen has confirmed the commercial availability of its Enterprise Audience API designed to empower media clients and their solution providers to accelerate their TV audience targeting initiatives. Through the new API, clients now have the ability to transact on advertiser-defined audiences including but not limited to those based on credit card spending […]
The UK’s Broadcasters’ Audience Research Board (BARB) has revealed the next stage of Project Dovetail, which has the objective of delivering total reach of programme and commercial audiences across multiple screens. The rise of online delivery of programmes and commercials has been a catalyst for Project Dovetail. Dealing with audience fragmentation has been an aspect […]
US cable MSOs Charter Communications, Comcast Corporation and Cox Communications, owners of multiscreen media sales company NCC Media, are creating a new division within NCC to design, deploy and sell unified advertising solutions across NCC’s participants’ national footprint. The group will use non-personally identifiable data and targeting capabilities to create advanced video advertising products that […]
The IAB Technology Laboratory has released new Guidelines for Identifier for Advertising on OTT Platforms with recommendations on how to maintain a high-quality advertising experience within OTT environments advocating that stakeholders manage advertising-related activities through an identifier for advertising (IFA). Available for public comment through May 3rd, the technical guidelines provide instructions on best practices […]
TV ad spending will continue its decline this year, according to eMarketer’s latest US advertising forecast. With cord-cutting accelerating and OTT viewing on the rise, outlays on TV ads will slip 0.5 per cent in 2018 to $69.87 billion (€56.68bn). As a result, TV’s share of total US media ad expenditures will drop from 33.9 […]
Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2 per cent of their budgets on online advertising […]
Advertising intelligence firm Standard Media Index has unveiled national advertising revenue figures for February 2018. Excluding the Olympics, the total US national ad market grew by 8 per cent in February 2018 compared to February 2017, driven by strong gains in National Television, Digital, and Radio. February year-to-date, the market is also up +8 per […]
UK commercial broadcaster Channel 5 is launching a new brand campaign ‘At Home on 5’ ahead of its upcoming 21st anniversary on March 30th. The campaign launches across a range of media including cinema, out-of-home, social media, press and digital platforms from March 26th and marks the single biggest investment in marketing the brand since […]
FreeWheel, a Comcast company and advertising management solution, has published its Q4 2017 Video Monetisation Report (VMR), which shows premium video advertising advancing at an impressive rate in Europe thanks to the migration of IP delivered content to the big screen and the increased popularity of live streaming. The report, which looks at the performance […]
Brand engagement with consumers has significantly evolved over time. The rapid rise of the internet and social media has facilitated companies with a growing variety of platforms to create more personalised interactions with their brand. This in turn has enabled brands to harvest loyal consumers who follow their every action and become early adopters of […]