US network technology giant Cisco has pulled all its advertising from Google’s YouTube platforms for “brand safety”. In a blog post, Cisco Chief Marketing Officer Karen Walker said: “At Cisco, we would rather not wait for something bad to happen. While Google and Facebook have made some strides to combat the issue, at this time […]
SpotX, the global video advertising and monetisation platform, is increasing brand safety vetting through identification and categorisation of fake news sources by integrating new advances from zvelo – one of SpotX’s trusted brand safety partners and a provider of categorisation and malicious detection data services for web content, traffic, and connected devices. By working with […]
In recent years, TV networks have started to position ad inventory more like digital: highly targeted and performance accountable. But advanced targeting inventory likely “accounts for 3 per cent or less of all national TV ad volume, most of which is transacted on the basis of age/gender audience segments”, said Gerard Broussard, author of an […]
According to the State of Digital report from GroupM, the media investment group of WPP, offering intelligence on consumer media consumption and advertising investment trends worldwide, time spent with online media will overtake time spent with linear TV for the first time, globally, in 2018. GroupM tabulated consumers’ time spent with each media format, globally, […]
Fifty-nine per cent of marketers’ digital advertising budgets are currently allocated to digital video, a consistent climb in share since 2016, according to the Digital Content NewFronts: 2018 Video Ad Spend Study, released by the Interactive Advertising Bureau (IAB). Furthering the trend, more than
Kantar Media, a global player in media intelligence, has published the second iteration of its annual DIMENSION report. The study reveals that while consumer attitudes towards advertising have stayed consistent over the last year, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement. DIMENSION explores the
SpotX, the global video advertising and monetisation platform, has announced it will be leveraging total and incremental campaign reach reporting that offers demographic breakouts based on Nielsen’s audience data for connected TV (CTV) in the US. This marks the first time a digital supply-side platform (SSP) has leveraged Nielsen analytics for CTV. SpotX will help […]
YouTube is promising advertisers new ways to reach people watching YouTube on TV screens — as well as targeting YouTube ads to cord-cutters and consumers who don’t watch a lot of traditional TV. YouTube says connected TVs represent its fastest-growing device category in part down to its over-the-top ‘skinny bundle’ pay-TV service launched last year. […]
A political agreement on the main elements of revised rules to apply to audiovisual media across Europe has been reached between the European Parliament, the Council and the European Commission that will likely see SVoD platforms such as Amazon and Netflix face a 30 per cent ‘made in Europe’ quota. The negotiations will officially conclude […]
Video ads on the Roku OTT platform are 67 per cent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku. Applebee’s, H&M, McCormick and Truvia participated in the research. The study, Under the Hood of Over-the-Top Measurement,