A majority of video production and marketing professionals (78 per cent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the 2018 Pulse of Video Industry survey published by StudioNow, a content production solution for marketers. It appears that this shift to digital video ads has […]
Marketers plan to dramatically increase their budget commitments to Connected Television (CTV). In fact, 78 per cent of marketers surveyed plan to buy ad inventory on streaming TV within the next 12 months, according to a SteelHouse survey of both brand-side and agency marketing professionals, conducted by independent consulting firm Advertiser Perceptions. While only 2 […]
This year’s FIFA World Cup tournament in Russia will add $2.4 billion (€2.04bn) to the global advertising market, according to new research by advertising firm Zenith. This will be the net amount of money added to the market, taking into account both the extra money spent by advertisers seeking to reach World Cup audiences, and […]
Standard Media Index, the advertising intelligence firm that sources data directly from the major agency holding groups, has unveiled US advertising revenue figures for April. National TV increased ad revenue 4 per cent in April YOY, with Cable up 6 per cent and Broadcast flat. These figures exclude the NCAA Basketball Final Four Semi-finals, which […]
Figures from around the world show the extent to which online businesses are now investing in TV advertising, in some countries becoming the biggest investors in TV. The figures compiled by The Global TV Group – the informal grouping of TV broadcasters’ and sales houses’ trade bodies in Europe, the US, Canada, Australia and Latin […]
605, an advanced data and analytics company focused on the media and entertainment industries, has launched The 605 Impact Index, a new, scientifically-based approach for measuring the impact of TV advertising on both branding and sales, also known as the ‘top and bottom of the marketing funnel.’ Building on its pioneering TV analytics work with […]
Millions of TV sets across the UK will appear to turn themselves off this weekend as part of a marketing campaign for electronics giant Samsung which aims to showcase the evolution of television and its role within our homes. The disruptive campaign which has been created and produced by Taylor Herring launches on May 25th […]
British households are paying for broadband services that are, on average, 51 per cent slower than advertised, according to analysis from consumer body Which?. Results generated from 235,000 uses of the Which? broadband speed-checker tool show that, on average, customers are paying for speeds of up to 38 megabits per second, but actually only receiving […]
Research by media agency MediaCom and technology company ViewersLogic shows that viewers are much more likely to follow up on a TV advert when simultaneously using their phone or tablet – dispelling one of advertising’s biggest myths that using another device would detract attention away from an advert. ‘Second screening’ – the act of watching […]
UK hybrid digital TV platform YouView has revealed data on how the nation is watching its favourite TV programmes, with analysis suggesting that the vast majority of viewers watch the first episode of a programme on live TV, but then tend to shift towards viewing in a combination of ways. The platform backhauls 370 million […]