comScore, a partner for planning, transacting, and evaluating media across platforms, has announced a partnership with Inscape, the largest single source provider of opt-in automatic content recognition (ACR) TV viewing data in the US. The addition of Inscape’s opt-in smart TV viewing data adds new insights to comScore’s measurement footprint for its custom marketing solutions, […]
Ahead of Friday’s opening fixture between Manchester United and Leicester City, new research by 4C Insights highlights the success betting companies had in building close affinities with fans during the World Cup with the top five Premier League brands all from the gambling sector. Furthermore Leicester City (78 per cent) are slightly ahead in terms […]
Social is the definitive source for video and serves as the primary portal to the web for younger audiences, according to the State of Social Video study from video creation platform specialist VidMob. The study reveals where and why Gen Z and Millennials consume video content, engage with video ads and form perceptions about brands. […]
Broadcasters Sky and Channel 4, which have rights to cover Formula 1 in the UK, have been investigated by regulator Ofcom following coverage of the Singapore Grand Prix in September 2016. Sky was showing all practice, qualifying and race action live, while Channel 4 was airing a highlights package. At issue were references to timepiece […]
At the close of the second fiscal quarter in the US and in the ramp up to the 2018 Midterm Elections, a report from Matrix Solutions shows that the US saw a .35 per cent year-over-year contraction across broadcast, digital broadcast and radio platforms – demonstrating flat growth. This figure comes despite the emergence of […]
comScore, a partner for planning, transacting, and evaluating media across platforms, has announced a pilot programme for its newest solution aimed to solve the need for sophisticated cross-platform video advertising measurement. The product, called Campaign Ratings, launches in beta this September with ABC, CBS, CNN, Disney, Fox, Freeform, GroupM, NBCUniversal, The CW Network, Turner, and […]
The latest Advertising Association/WARC Expenditure Report has found that total UK adspend grew 5.9 per cent to £5.7 billion (€6.3bn) in Q1 2018, 1.3 percentage points ahead of forecast. Despite the uncertainty in the UK business community over the possible outcomes of Brexit, companies appear bullish on the effect of advertising, leading to the AA/WARC updating […]
Mirriad Advertising, a video technology company delivering in-video advertising, has announced an agreement with Tencent, one of the largest providers of video entertainment in China. Mirriad’s platform brings its scalable in-video advertising technology to Tencent’s video entertainment platform, giving advertisers in one of the largest advertising markets in the world, China, new ways to reach […]
ITV, the UK commercial broadcaster, has reported total external revenue up 8 per cent at £1.5 billion (2017: £1.4 billion) with non-advertising revenues up 14 per cent at £958 million (2017: £837 million). Total ITV Studios revenue up 16 per cent at £803 million (2017: £692 million), including £12 million of unfavourable currency impact. ITV […]
Standard Media Index, the advertising intelligence firm, has unveiled US advertising revenue figures for the second quarter of the year (April – June). The National Advertising market gained 5 per cent in Q2, despite a modest decline in National TV when factoring out the World Cup. Looking across platforms, Digital was the strongest performer this […]