Commercials for Vodafone broadband have been banned for misleading customers over speeds and potential reductions intheir bills. The TV and radio ads, featuring Hollywood actor Martin Freeman, stated: “Vodafone guarantee your home broadband speeds or money off until it’s fixed.” But the Advertising Standards Authority (ASA) upheld complaints – including one emanating from rival BT […]
SpotX, the video advertising and monetisation platform, has confirmed Edward Wale as its new Managing Director, Spain and the UK. The move follows the promotion of Léon Siotis to be General Manager of Supply in Europe with the creation of a new European management team. Wale has ovr eight years of advertising experience having previously […]
Saudi Arabia has been banned from paying to promote its reform agenda on UK television screens following a ruling by Ofcom. The Saudi government had paid to air a 60 second commercial– which included images of women driving, theatres being reopened and members of the Saudi royal family – during this year’s visit to the […]
Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major agency holding groups, unveiled national advertising revenue figures for July 2018. The National Advertising market gained 10 per cent YoY, when factoring out the World Cup. Looking across platforms, Digital was the strongest performer this quarter, growing […]
Research from Roy Morgan shows that over 9 million Australians are already using the devices and services that this kind of technology requires like smart TVs, and streaming devices. However, broadcasters are only just starting to mature their own technologies and data stacks to be able to leverage connected devices such as smart TVs, streaming […]
Advertiser expenditure on online video continues to grow rapidly thanks to a boom in mobile consumption and most of that spending is going on social platforms – despite concerns over brand safety and ad fraud – according to a WARC report. The latest monthly Global Ad Trends report focuses
By 2022, more than 204 million people in the US will watch connected TV at least once a month. That will represent more than 60 per cent of the population, and will add around 183 million more viewers to the US connected TV audience in 2018. With such a large installed base, connected TV ad […]
Streaming giant Netflix is testing video adverts between episodes to promote its original content. Users have reported seeing ads for its stand-up specials as well as the latest season of Better Call Saul. The advertising has so far only been rolled out to a selected group of subscribers, as part of a controlled test. A number […]
Vodafone Spain has submitted a complaint to regulator CNMC against Movistar over alleged breaches of competition rules in its football pay-TV offers. Vodafone has asked the CNMC to step-in and order Movistar to eliminate its promotion of free-of-charge football until 2019 arguing that it is an abuse of a dominant position to the detriment of […]
The Competition and Markets Authority (CMA) has launched an investigation into whether celebrities are making it clear when they are paid to endorse a product on social media. The CMA said social media influencers have the power to influence the shopping habits of millions with posts endorsing goods or services, but they may not be […]