The strong growth in mobile advertising expenditure enjoyed by mobile publishers is set to slow significantly over the next five-years according to a report from Strategy Analytics. After growing over 6-fold between 2013 and 2018 growth in mobile advertising revenue will fall to a 12 per cent CAGR and the market value will reach $222 […]
Streaming platform and device specialist Roku has unveiled a Measurement Partner Program designed to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes. Eleven partners including Acxiom, comScore, Experian, Factual, IHS Markit, Kantar, Nielsen, Nielsen Catalina Solutions, Oracle Data […]
The Digital Production Partnership (DPP), the media industry’s international business network, released a new report to its Members today about discussions held by 20 senior leaders at IBC (International Broadcasting Convention) on the future of video advertising. The report explores the challenges to the advertising model around video content as both advertising and video move […]
Facebook is offering companies who advertise on its social media platform more selective video choices, addressing some of the concerns brands – and competitors – have expressed. Facebook, in a blog post, revealed it will now allow companies to advertise on premium video content through the In-Stream Reserve program. The Facebook-selected content, which it said […]
FreeWheel, a Comcast company and advertising management solution, has launched its Q2 2018 Video Monetisation Report (VMR), which shows continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are increasingly collaborating to create a more data-enabled future for TV advertising. In Europe, despite the arrival […]
When promoting Christmas sales or products, it’s more important than ever to have an omnichannel strategy that does not rely too heavily on traditional linear TV. This is according to a survey of 2,000 US consumers and 1,000 UK consumers, conducted by OpenX, the independent ad-tech provider. More than half (53 per cent) of all […]
eMarketer has significantly lowered its projections for Snapchat’s UK ad revenues for 2018 and beyond, as an increasingly automated buying system brings down prices. This year, Snap will generate £68.4 million (€74.9m) in net UK ad revenues, lower than the £104.8 million ($134.9 million) eMarketer had projected in March. The downgraded figures are mainly due […]
FreeWheel, a Comcast Company, has released its Q2 2018 Video Monetization Report (VMR), which tracks marketplace trends on premium video consumption and advertising across STB VoD, OTT, Desktop, Smartphone and Tablets. The report found that in Q2 2018, the majority of premium, digital video ad views (57 per cent) in the US were delivered to […]
US digital ad revenues at Amazon will more than double this year, eMarketer estimates, moving it up the ranks past Oath and Microsoft to take the No. 3 position behind Facebook and Google. US advertisers will spend $4.61 billion on Amazon’s platform this year, accounting for 4.1 per cent of all digital ad spending in […]
Netflix recently confirmed that it has begun testing the idea of inserting promos for its shows and movies between episodes of current programmes. In its most recent TV study, The Future of Monetization, Hub Entertainment Research gauged consumer reaction to alternatives to the Netflix pay model status quo, including possible price increases and an ad-supported […]