US digital advertising revenues for the first six months of 2018 soared to $49.5 billion (€43.8bn) – the most advertisers have ever spent on digital media in a first half of a year – according to the latest IAB Internet Advertising Revenue Report released by the Interactive Advertising Bureau (IAB) and produced by PwC US. […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetisation. Advertisers are expected to spend more than $180 […]
Pay-TV revenue in Asia Pacific, comprised of subscription fees and local and regional advertising sales, will top $56 billion (€48.95bn) in 2018 after 5 per cent annual growth, according to a new report, Asia Pacific Pay-TV Distribution, from analyst firm Media Partners Asia (MPA). The Asia Pacific pay-TV industry will continue to expand at a […]
Extreme Reach, the complete creative asset management platform for the ad industry, has released its Q3 2018 Video Advertising Benchmarks based on metrics from its third-party video ad server. The report offers insights based on key performance metrics. This most recent analysis of data on click-through, completion and viewability rates for video ads served on desktop, […]
GroupM, WPP’s media investment group, has released its second annual State of Video report offering intelligence on consumer video consumption, advertising platforms and demand. The report is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on key trends concerning advertisers: declining linear TV viewing, new addressable television […]
The majority of budgets geared towards brand awareness continue to prioritise linear television over online video, all the more as multi-screen access and OTT distribution help traditional broadcasters reach new audiences, according to a report, Global Advertising Forecast – 2010-2023, from advisory firm Strategy Analytics. As evidence for these forecasts, the research noted that major […]
Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads, a study from the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence. Across multiple methodologies, the research shows that interactive ads with a call-to-action (CTA) get […]
Video advertising and monetisation platform SpotX has inked a deal with Syncbak, a company that created the technology that powers live OTT, to increase revenue for local broadcasters. As a result of the partnership, SpotX is now connected with Syncbak’s proprietary dynamic ad insertion (DAI) solution, AdSync, and content owners and creators using Syncbak’s platforms, […]
Facebook was fully aware of inaccuracies in the way it measured how many users viewed video on its platform for a much longer than it has previously admitted, new court documents have claimed. In September 2016, Facebook confessed that it had overestimated how much video its users had watched for the previous two years. But […]
This year, mobile will surpass TV ad spending by more than $6 billion (€5.18bn), according to the latest ad spending forecast from eMarketer. By 2020, the channel will