A survey from the World Media Group (a strategic alliance of global media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs. The survey questioned key influencers across advertisers, agencies, media brands and consultants. It […]
Customisable programmatic buying platform Beeswax now offers marketers and media companies access to the largest connected TV inventory marketplace, integrating partnerships with Tru-Optik, Telaria, and SpotX. While traditional TV audiences are on the decline, consumers’ time spent watching digital video across connected devices, including mobile, desktop, and TV is on the rise. Beeswax says its […]
Global information services provider Neustar has revealed the findings of a media effectiveness evaluation that analysed advertising channels for 70 US movies, representing a majority of wide-release box office sales. The analysis covered eight different marketing channels – TV, online, display, online video, paid Facebook advertising, out of home advertising (OOH), radio, print and paid […]
AI-driven video content data specialist AnyClip has launched LuminousX, which it claims is the first end-to-end contextual video content, engagement, and monetisation solution. LuminousX enables publishers to face the large technology platforms by enriching any website with an interactive feed of endless ultra-premium and automatically-matched editorial content. “While users are consuming more content, it is […]
The FTTH Council has written an open letter to attendees at the Telecoms Council, warning against misleading promotions for fibre speeds and service levels: ‘As the European Electronic Communications Code is being formally adopted by the Telecoms Council, we would like to highlight that misleading advertising practices directly undermine the achievement of the new, fourth […]
Nielsen is expanding its US Dynamic Ad Insertion (DAI) pilot, adding a leading Smart TV platform and national cable network. Global semiconductor company MediaTek, currently powering more than 50 per cent of Smart TVs, will bring advanced DAI to its Smart TV platform for the first time. A+E Networks is joining CBS, as revealed in […]
Walt Disney’s Direct-To-Consumer & International division is to use Google Ad Manager across Disney’s digital properties. Disney had worked with Comcast’s Freewheel for digital advertising delivery. The two companies say they will also collaborate on ways to create new ad innovations and develop next-generation solutions and technology across video, mobile apps and display advertising. Google […]
Global spending on digital out-of-home advertising (DOOH) is expected to grow 10.1 per cent each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) market, according to a new WARC report. The latest Global Ad Trends focuses on digital out of home, defined as video content and/or […]
Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend $84 billion (€73.64bn) programmatically next year, up from $70 billion this year, which represents 62 per cent of digital media expenditure. Zenith predicts that in 2020 advertisers will […]
More than half of UK mums have been left in tears watching the 2018 Xmas ads – as more stores copy the hit ‘John Lewis formula.’ A huge 53 per cent of mums admitted they cried at the commercials, almost double the 30 per cent left dabbing their eyes over the 2017 ads, according to […]