A number of US media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs. The effort will open up a direct dynamic ad- management pathway between content owners and TV […]
A Sky Bet advert fronted by Sky Sports presenter Jeff Stelling has been banned by the UK’s advertising watchdog for being socially irresponsible. In the ad for the “request a bet” service, Stelling is seen calling on viewers to “spark your sports brain” and ask “how big is your sports noggin”? The Advertising Standards Authority […]
Cloud-based video experience solutions provider Linius Technologies has partnered with video solutions expert Hemisphere to build a Hyper-Personalized Advertising Prototype on its Software-as-a-Service (SaaS) platform, Linius Video Services (LVS). Linius’s patented VVE unlocks video files, enabling video to be treated as data for the first time. By applying that technology to video content, Linius claims […]
Ad industry creative asset management solution provider Extreme Reach has released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from the company’s platform, AdBridge, and specifically its proprietary video ad server, provides the strongest […]
Kantar Media’s preliminary estimate of in-game ad expenditures for Super Bowl LIII is $382 million (€334.4m). This would be the third largest amount in history, trailing only the 2017 and 2018 games. There was a total of 49 minutes, 45 seconds of national commercial time from paying sponsors, the NFL and CBS-owned networks. This matches […]
Independent media and marketing consultancy, Ebiquity, has released its latest report: TV at the Tipping Point. The report evaluates key trends in linear TV and considers the implications for the future of TV advertising. Ebiquity’s analysis suggests that
Adspend in the UK increased 5.1 per cent year-on-year to reach £5.6 billion (€6.45bn) in Q3 2018, delivering the strongest third quarter performance since 2015 and the 21st consecutive quarter of market growth. That is according to the latest Advertising Association/WARC Expenditure Report, which notes that the record investment in Q3 2018 underpins a preliminary […]
Channel 4 has launched Dynamic TV – a new ad innovation which enables potentially thousands of variations of data-driven creative to be served across big screen devices like smart TVs for the first time, as well as on mobile and desktop VoD platforms. In a first for the UK and European advertising market, Dynamic TV […]
WarnerMedia has revealed plans to launch the WarnerMedia Innovation Lab, a future-forward incubator that will combine emerging technologies with content from across its operating units to create new and innovative consumer experiences and businesses. The initiative will further encourage deep collaborations across WarnerMedia and AT&T, as well as between key corporate partners and developers of […]
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released the first analysis of the effectiveness of ongoing industry anti-fraud efforts in Europe. The study, conducted by The 614 Group, found the use of TAG Certified distribution channels for digital advertising reduced the level […]