IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has published its latest Attitudes to Digital Video Advertising report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends. Now […]
NBCUniversal and LA 2028 have announced the establishment of an offering which includes media, sponsorship, and activation opportunities in the US for the Olympic and Paralympic Games from 2021-2028. This agreement aims to give brands the ability to connect with audiences across Olympic and Paralympic touchpoints throughout the next decade. Linda Yaccarino, Chairman, Advertising and […]
FreeWheel, a Comcast company, has announced that its FreeWheel Advertisers division has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process. These enhancements aim to bring greater efficiencies to many of the tasks associated with buying local TV advertising for both agencies and local broadcasters. The new […]
Data, insights and consulting company Kantar has published a report, highlighting the risks facing the advertising industry as a result of over-targeting. According to Kantar’s DIMENSION study, which is now in its third year, consumers in the UK are feeling apathetic towards – and mistrusting of – advertising. The study, which is based on findings […]
Advertising revenue across Asia Pacific expanded by 6.3 per cent in 2018 to top $180 billion, and is on course to grow by a further 6.2 per cent in 2019 to move close to $195 billion in revenue, according to a report from Media Partners Asia (MPA). Asia Pacific Advertising Trends 2019 forecasts net ad […]
UK commercial PSB ITV has signed an exclusive UK and Ireland licensing agreement with digital advertising technology company Amobee for end-to-end programmatic buying and selling of premium video inventory on ITV’s premium VoD service, the ITV Hub. This will enable ITV to launch a new, fully-programmatic, premium advanced advertising platform, built using Amobee’s advertising technology […]
Virgin Media’s latest advert for its ‘Switch to Super’ campaign will air simultaneously across all five of ITV’s main channels on March 30th. The new advert, which features the portrayal of Usain Bolt as a superhero and is the first to focus on Virgin Media’s recently announced Intelligent WiFi service for its customers, will get […]
Google and Facebook’s combined share of the UK digital ad market will also continue to rise. This year, it will reach 63.3 per cent, up from 62.7 per cent last year, according to eMarketer’s latest UK digital advertising forecast. “The duopoly’s stranglehold on the UK digital advertising market is strengthening, with Brexit uncertainties being the […]
TV advertising revenue in the UK totalled £5.11 billion (€5.88bn) in 2018, matching the amount invested in 2017, according to full year figures provided to Thinkbox, the marketing body for commercial TV in the UK, by the UK commercial TV broadcasters. Amazon increases TV spend by 21 per cent Collectively, online businesses remain the biggest […]
Faced with an unprecedented array of digital media sources, US consumers are taking their entertainment matters into their own hands and piecing together their experiences across multiple services (pay-TV, streaming video, gaming and music) to access their favourite content, according to Deloitte’s 13th edition of the Digital Media Trends survey. The average US consumer now […]