In 2018, marketers spent $479 million to advertise on podcasts in the US, an uptick of 53 per cent from $314 million in 2017, according to the latest IAB/PwC Podcast Advertising Revenue Study. The report, conducted by IAB and PwC US, forecasts that
Extreme Reach (ER) has announced the launch of AdBridgeTM for Sellers, a solution built to address the challenges faced by programmers and ad operations teams in a content-everywhere world. The viewer expectation of finding content they love on a myriad of screens and platforms has added tremendous complexity to sell-side workflows as teams look to […]
Forty per cent of TV ad spending will be data-enabled in 2020, according to a study commissioned by Comcast’s Blockgraph initiative. The survey of 150 advertisers and agencies was conducted by Advertiser Perceptions and found advertisers claimed 20 per cent of their TV spending was data-driven in 2018; it’s on course to be 29 per […]
The increasing penetration of OTT is having a negative impact on traditional linear TV in Spain – particularly ad revenues and audience numbers. A report from Zenith Vigía warns of the fact that traditional operators may lose up to 4.3 per cent in ad revenues this year. The consultancy firm estimates that this year TV […]
A survey conducted by research consultancy Differentology reveals that almost three quarters (72 per cent) of UK SVoD subscribers do not consider any form of sponsorship or advertising on their services as acceptable. The study, called VODyssey, surveyed over 2,000 UK consumers to explore consumer sentiment on SVoD services. Over a fifth (23 per cent) of […]
TV remains the largest UK advertising channel for automotive brands, with a 6 per cent rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, reveals Nielsen data. However, cinema experienced the largest uplift, with a 14 per cent increase in spend to £31 million (€35.3m) […]
Xandr, AT&T’s advanced advertising and analytics company, announced new television research on Entertainment Discovery and Tune-In as it relates to the power of premium content and the role of advertising. Xandr partnered with Insight Strategy Group to conduct a nationwide survey among 2,000 TV viewers. The findings unpack the state-of-show discovery, identifying the optimal role […]
US digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion – exceeding the $100 billion (€89.2bn) mark for the first time – according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 per cent year-over-year increase from […]
GVC, the global sports-betting and gaming group and owner of Ladbrokes and Coral, has called for an end to all UK sports-betting broadcast advertising, at any time of the day, on live and repeated sporting events (exempting horse racing). Under GVC’s proposals advertising specifically promoting responsible gambling and safer gambling campaigns would be permitted, but […]
According to IAB UK, the trade association for digital advertising, UK advertisers spent £13.44 billion on digital advertising in 2018. The total ad spend figure, as reported in the latest IAB UK and PwC Digital Adspend study, is a 15 per cent year-on-year increase and demonstrates continued confidence in the power of digital advertising. For […]