Sky Media has commenced rolling out Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first time. Sky media said that the Sky Analytics online portal is the first phase on a roadmap to simplify execution and management of Sky’s cross-platform […]
QYOU Media has partnered with Mediology to drive ad sales for The Q India across its various mobile and OTT distribution outlets. Mediology owns and operates India’s largest vernacular ad network Readwhere AdExchange. Readwhere AdExchange is also India’s largest Google Certified Channel Partner. The Readwhere AdExchange also works directly with brands and agencies on various […]
With impressions increasing nearly 60 per cent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, according to the latest Video Benchmark Report from Extreme Reach (ER), the complete creative asset management solution for the ad industry. Based on Q1 2019 performance metrics from the company’s platform, AdBridge, and […]
TVSquared, a specialist in TV attribution, has released the findings of its 2019 UK Direct-to-Consumer (DTC) TV Advertising Performance report. Three quarters of UK viewers (75 per cent) have second screen devices nearby when watching TV, making TV a primary driver of digital activity for DTC brands. TVSquared’s report uncovers the TV buy elements that are driving response, […]
A study from Juniper Research forecasts that total spend on digital advertising will reach $520 billion (€456.3bn) by 2023; rising from $294 billion in 2019. This is an average annual growth of 15 per cent over the next 5 years; driven by the use of AI-based programmatic advertising to deliver highly targeted ads. Digital advertising […]
Harris Poll and DoubleVerify, a provider of digital media measurement software and analytics have revealed the results of a new study showing that the majority of consumers online say it is important that a brand advertises on content that is safe, accurate and trustworthy. The research indicates that the majority of consumers online: are more […]
In 2017, PwC released its Kids Digital Media Report, which estimated that the value of the global kids digital advertising market would hit $1.2 billon (€1bn) by 2021. Now yhey have released an updated report for 2019 which puts that figure much higher. Over 170,000 children go online for the first time every day, driving […]
Xandr, AT&T’s advanced advertising & analytics company, has announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV silos give way to converged buying. Xandr Invest will evolve buying practices to […]
At the Channel 4 Upfronts event in London, Chief Commercial Officer Jonathan Allan announced to members of the advertising community the development of a new first in broadcaster VoD advertising. Codenamed “Project Agora”, this Channel 4-developed technology will enable advertisers to match their own custom audience segments across Channel 4 platforms in a cookie-less, GDPR […]
BT has signed a five-year deal with The FA, worth around £50 million (€56.3m) to become the exclusive lead partner for all England representative teams and home of the national game, Wembley Stadium. The partnership will see the BT logo appear on all training kit worn by the England senior men’s and women’s squads and […]