Research commissioned by OpenX, the independent advertising exchange, in partnership with The Harris Poll, demonstrates the UK’s changing viewing habits as the streaming wars continue to heat up in the months before Christmas. It’s no secret that
Advertising technology company MediaMath has pledged to clean up the digital media supply chain by committing to a 100 per cent accountable and addressable supply chain by the end of 2020, righting what it says are the wrongs of a digital advertising industry that evolved rapidly over the last decade with no purposeful design. With […]
The outlook for TV ad revenues in Spain this year and next paints a gloomy picture. A report from Zenith Media reveals that TV advertising on commercial TV channels will fall by 2.5 per cent this year, and by another 2.8 per cent in 2020. TV ads in pay TV, however, will grow by 3.5 […]
Adverts are influencing how British people see themselves, according to a report by strategic quantitative research agency, The Numbers Lab. The study, entitled Project Eden, looked at diversity and inclusion in advertising, revealing that a third (32 per cent) of people believe ads influence how they see themselves. A similar volume of people (33 per […]
FreeWheel, a Comcast company and the provider of video advertising software, has announced the launch of its Q2 2019 Video Marketplace Report (VMR), which reveals continued growth in video ad views, stemming from the increase in industry partnerships and propelled by the popularity of large European live sporting events. Key findings from the report include: […]
Ad-funded streaming service Pluto TV has expanded its availability in Germany, Austria, Switzerland and the UK via the Android app available through the Google Play Store and on Android compatible TV devices. Android users in Germany, Austria and Switzerland are now able to choose quickly and conveniently from a line-up of over 30 thematically-curated channels, […]
Channel 4 has named Starbucks and its creative agency, Iris, as the winner of its annual £1 million Diversity in Advertising Award, which this year tasked entrants to focus on the lack of representation and stereotyping of the LGBT+ community in advertising. The brand will receive £1 million worth of commercial advertising for its winning […]
Research unveiled at the Mobile Growth Summit 2019 in Berlin raised important questions for both advertisers and mobile app developers when it was revealed that although 60 per cent of ad clicks over the past 12 months have come from a mobile device, desktop converts almost 60 per cent more than mobile, with desktop conversions […]
TVSquared, a global player in linear and digital TV attribution, has released its report, Taking Back the Wheel: TV Ad Performance Insights for Automotive Brands. The analysis uncovers the TV buy elements that are driving response – spanning KPIs, creative lengths, programming genres, days and dayparts – for the auto industry. TVSquared analysed more than […]
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report. That’s the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown rapidly across the world, […]