UK commercial PSB ITV has unveiled its new addressable advertising platform – Planet V. The fully programmatic, premium advanced advertising platform will launch at the beginning of 2020. Planet V will allow advertisers and agencies control over the purchasing of their campaigns across ITV’s premium VoD service, the ITV Hub, allowing them to optimise and […]
US advertisers will spend almost $7 billion (€6.3bn) this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens. That’s according to eMarketer’s first-ever estimates of connected TV ad spending, which they expect to account for nearly 3 per […]
TVSquared, a global player in TV attribution, has released 2019 TV ad performance insights for UK brands. The report reveals the highest- and lowest-performing TV buy elements for the year thus far, including days, dayparts, creative lengths and programming genres. Using data from its always-on ADvantage platform, TVSquared analysed £49.2 million in TV ad spend and more than 300,000 […]
GlobalWebIndex, a supplier of audience insights to the global marketing industry, has launched a world first insights capability for International media, TV Reach & Frequency. For media planners, GlobalWebIndex says this presents the capability to plan TV campaigns across 44 international channels in 42 markets including EMEA, APAC and the Americas and target niche, micro-audiences […]
Around the world, streaming video viewing has reached an all-time high of six hours, 48 minutes a week, with 82 per cent of people who watch online video reporting binge-watching, according to the latest State of Online Video research report from edge cloud services provider Limelight Networks. Binge-watching sessions are on the rise worldwide, jumping […]
US digital advertising revenues reached $57.9 billion (€51.9bn) during the first six months of 2019 – the highest spend in history for the first half of the year – according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. The record-breaking total marks a 17 per cent year-over-year […]
As more customers turn to digital options for their video entertainment, TV ad spending is flattening. In eMarketer’s latest report on US digital video, the market research company forecasts that US advertisers will spend $70.30 billion on TV this year, a decrease of 2.9 per cent from 2018. eMarketer forecasts that total ad spending at […]
TVSquared, a specialist in digital and linear TV attribution, has released performance analysis on TV ads in the UK retail space across Q3 2019, revealing the most effective ad spots for driving audience response with the most cost efficiency. The key insights include: Genres Reality programming led the way for performance in retail TV ads, […]
TVSquared, a player in TV attribution, is partnering with creative asset management specialist Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The TVSquared and Extreme Reach integration tags every single ad, delivering massive simplification for advertisers, while giving them the ability to track […]
Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay. It now accounts for a full 50 per cent of all video ad impressions – twice that of mobile – according to the latest Video Benchmarks report from Extreme Reach (ER), the asset management solution for TV