GroupM has revised its original predictions from June 2019 for the global advertising market. Despite solid growth in the US and UK, overall conditions have led GroupM’s Global President of Business Intelligence, Brian Wieser, to predict a deceleration in advertising growth this year versus 2018 (+5.7 per cent vs. +4.8 per cent) and in 2020 […]
Duracell became the first advertiser football fans saw when they tuned in to watch Amazon Prime’s debut broadcast of live English Premier League (EPL) matches on the evening of Tuesday December 3rd. Signalling Duracell’s continued appetite to market their brand within sport, the new ten-second spots promote its mobile device charger, the Power Bank, to […]
According to Kantar’s global 2020 Media Trends & Predictions report, technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on social and tech platforms continues to grow; technology innovations will also enable a renaissance in real-world engagement. Kantar believes that marketers and media owners will […]
Tru Optik, the AI and data-management platform (DMP) across Connected TV (CTV), has announced a partnership with Anzu.io, an in-game advertising platform that brings real-world ads into video gaming and eSports, to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. As 67 per cent of US consumers […]
Four-fifths of broadcasters are considering implementing ads tailored to the consumer but are increasingly falling behind streaming services as a result of hesitance around adopting cloud technologies, according to research carried out on behalf of ATEME, a specialist in video delivery solutions for broadcast, cable, DTH, IPTV and OTT. The survey of those in middle […]
Connected TV (CTV) continues to dominate video advertising, reveals the latest Video Benchmarks Report from asset management solution provider Extreme Reach (ER). In Q3 2019, CTV maintained its steady growth, accounting for 51 per cent of all video ad impressions served by ER’s AdBridge platform, continuing the climb from 49 per cent in Q1 and […]
Search advertising now accounts for nearly a quarter of every ad dollar, despite slowing overall growth and a flatlining share of all internet advertising, while voice and visual search are yet to materialise in a meaningful way. This is according to WARC’s Global Advertising Trends report, which finds that investment in search advertising will rise […]
Thinkbox – the marketing body for commercial TV in the UK – has revealed major new research by Gain Theory, MediaCom and Wavemaker, together with a new cross-media optimisation tool based on its findings. The Demand Generation study is an econometric analysis of £1.4 billion (€1.63bn) of media spend by 50 brands across 10 forms […]
Christmas adverts remain crucial to brand success, making it imperative for advertisers to target and spend judiciously this festive season, according to research from OpenX, the independent advertising exchange. With 60 per cent of Christmas shopping in the UK to be completed online this year, and 54 per cent of shoppers using a mobile device […]
Spanish regulator CNMC has imposed a record €40 million fine on each of the largest TV companies in the country – Mediaset and Atresmedia (around 4.5 per cent of their revenues) – for “hindering the entry and expansion of third operators in the TV ad market in Spain” and thus breaking the competition legislation. With […]