As consumers increasingly demand more focused and relevant advertising, a study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences. Advertising and analytics platform Innovid and advertising industry trade body the ANA conducted the study, The State of Connected TV Report 2020, where 17 major […]
Xandr, AT&T’s advertising company, has announced the US launch of Pause Ads, dynamic ad units designed to create a better experience for consumers across traditional and connected TV channels. These brand-safe ad formats complement, rather than disrupt, the viewing experience by leveraging the native functionality of the “pause” button, since consumers only see the ads […]
A YouGov poll for The Times suggests that half of Britons support a commercial model for the BBC and would like the broadcaster to make its money through advertisements or subscriptions. According to the poll, just one in four favour the current compulsory licence fee system as the way to fund the BBC. During the […]
Standards-based watermarking solutions provider Verance has confirmed the availability of video watermark technology as part of its Aspect platform. The Aspect video watermark provides a high-performance, commercial implementation of the ATSC video watermark specification. It brings enhanced capabilities to the Aspect audio watermark that has already been deployed by major broadcasters in the United States, […]
The Competition and Markets Authority (CMA) – the UK’s primary competition and consumer authority – has published an update in its examination of online platforms and digital advertising, uncovering new detail about how the sector’s biggest names operate. The work is part of its wider digital strategy, which aims to co-ordinate the authority’s approach to […]
The ASA (Advertising Standards Authority) has published a new round of figures showing rates of children’s exposure to age-restricted TV ads, namely, ads for alcohol, gambling and food and soft drink products which are high in fat, salt or sugar (HFSS products). The report follows figures covering 2008-2017, which showed a decline, since 2013, in […]
US video-on-demand service Hulu is launching what it says is the industry’s first ad experience tailored to binge watching, designed to connect brands with binge watchers. In a blog post, Jeremy Helfand, VP, Head of Ad Platforms, Hulu, says that leaning into your favourite TV shows has never been easier. “Thanks to streaming, consumers now […]
NBCUniversal Owned Television Stations, a division of NBCUniversal, and the NBC Sports Regional Networks (RSNs) have formed a partnership with TVSquared, a specialist in TV attribution. Effective immediately, all 42 NBC and Telemundo owned stations and nine RSNs in the US can provide advertisers, in every market covered by the stations and RSNs, with a same-day view into how […]
Tesco has claimed top spot in the third annual Top 10 Christmas Ad Rankings by marketing technology company 4C. The ranking uses artificial intelligence to determine which ads resonated the most with consumers beyond the initial premiere. This year’s analysis included 235,870 engagements with public social media posts across Facebook and Twitter between November 30th […]
Addressable TV advertising will leap from $15.6 billion (€14bn) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025, according to a Rethink TV report. This reflects advertising dollars switching to addressable as the platforms mature and better understood by the advertising community. This boom in addressable TV […]