YouTube advertising revenues rose a third year-on-year in Q1 despite lockdowns – although growth was slowing in late March. Parent company Alphabet said YouTube ad revenue for the quarter was $4.03 billion, up 33 per cent on the same three months in 2019. Total revenue came in at $41.2 billion, up from $36.3 billion year-on-year. […]
Sixty-four per cent of US households with at least one screen have cut the cord with cable TV, are planning to cut the cord, or never subscribed, according to a recent survey of more than 2,600 US consumers by advertising technology specialist The Trade Desk. The survey also highlighted major differences in cord-cutting behaviour by […]
Australia has announced plans to force Google and Facebook to pay media outlets for their content, which would make it the first administration to make the tech giants share lucrative advertising revenues with traditional media. According to Josh Frydenberg, Australia’s Treasurer, a mandatory code of conduct, set to be unveiled by July and enacted soon […]
Research released by GroupM, WPP’s media investment group, offers important insights for marketers about consumer attitudes toward digital marketing. Consumer Trust in Digital Marketing, which surveyed nearly 14,000 consumers in 23 countries, uncovers consumers’ concerns with digital marketing and suggests important considerations for marketing on digital platforms: On average, two times more consumers say TV […]
Kantar has launched its Covid-19 barometer that looks at the impact of the pandemic on media habits and the attitudes of 25,000 people across 30 different countries. The research uncovered the following findings: There is very little expectation that brands should stop advertising with only 8 per cent of respondents identifying it as a priority […]
BBC Global News – which operates the BBC’s 24 hour international news channel, BBC World News, and BBC.com – has unveiled plans to support international and governmental organisations by replacing up to 20 per cent of its advertising inventory with opportunities for them to communicate their public health messages relating to the coronavirus crisis at […]
UEFA has postponed Euro 2020 until the summer of 2021. The move intends to allow European leagues more time to complete their seasons amid the coronavirus outbreak. The tournament will be played between June 11th and July 11th 2021. The decision comes after UEFA held conference calls with its 55 member associations, the board of […]
Channel 4 and bedding specialist eve sleep have partnered to create a world first in TV advertising by removing the blue light from their TV adverts this Sunday (March 15th), marking the weekend of World Sleep Day, in a bid to help the nation wind down to sleep more easily. With the average Brit getting […]
Internet advertising revenue topped cash spent on TV ads for the first time in Japan in 2019. Online ad revenue surged 19.7 per cent in the country last year, compared to 2018, to hit 2.1048 trillion yen (€18.05 billion), according to advertising agency Dentsu. TV ad revenue from programmes fell to 1.8612 trillion yen, down […]
Sky was the UK’s biggest spender in traditional advertising in 2019 according to Nielsen AdIntel data. Procter & Gamble overtook Sky in 2018, but fell to third place, whilst McDonald’s took second place. Traditional advertising spend increased by over £55 million (€63.2m) in 2019, proving that these media channels continue to provide value for advertisers. […]