Video ad impressions on connected TV (CTV) platforms dropped to 37 per cent of all ad impressions in Q1 2020, a decline of over 21 per cent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER). But while the sudden CTV share decline observed in aggregate metrics from ER’s AdBridge platform […]
NBCUniversal and Sky have launched a new global business offering. Advertising and partnership opportunities across both media companies, from Sky’s global IP to international news, will now be available for purchase through NBCUniversal’s One Platform. The companies said this will “enable marketers to leverage the unparalleled scale and content that only Comcast-NBCUniversal-Sky can provide with […]
Kantar, the data, insights and consulting company has published a report revealing that social media is the least trusted channel of communication in the UK, while print and broadcast media rank most highly. The report also finds that social media and advertising are the two least trusted sources of information on products and brands. According […]
The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released a snapshot of ad fraud in the United Kingdom, showing dramatically lower Invalid Traffic (IVT) rates in TAG Certified Channels in the UK when compared with UK industry averages. Conducted by The 614 […]
The majority of consumers would watch targeted adverts to be able to access video content for free, according to research from advertising technology and consumer insights provider Rakuten Advertising. The research, conducted among more than 4,500 adults in the UK, France, Germany, Italy, Spain and the Netherlands, showed that 38 per cent of UK consumers […]
Sky Media, the advertising sales arm of Sky, is launching its AdSmart SME support scheme, the SME100. The £1 million (€1.14m) fund will provide 100 businesses with TV advertising campaigns via AdSmart to support them during the difficult times. SME100 is open to SMEs that have been running for at least one year in the […]
Roku has unveiled its OneView Ad Platform, a single platform leveraging TV identity data from the leading TV streaming platform in the US to manage advertising — across OTT, desktop and mobile campaigns — that reaches an estimated four in five homes in the US. Rokus say in a press release that “OneView Ad Platform […]
People-based advertising technology company Viant is partnering with WideOrbit, a media platform connecting ads and audiences everywhere, allowing Viant customers to advance linear TV ad buying and delivery of ads in a true omnichannel approach. With Viant’s addition of WideOrbit’s Programmatic Marketplace TV advertising solution, marketers can now efficiently buy live TV inventory and track […]
A study from Freewheel, a Comcast Company, and the provider of the industry’s leading video advertising software, reveals 75 per cent of UK consumers think brands should acknowledge the Covid-19 situation in their advertising campaigns. The survey, conducted with independent market research provider Happydemics, looked at media consumption and consumer perceptions of advertising in the […]
Data from Unruly, the programmatic video marketplace, has found that directly addressing the Covid-19 pandemic appropriately in TV commercials has had a positive impact on brand favourability in the US Budweiser’s One Team ad stood out from many other brands receiving a 57.10 per cent favourability score. Other brands that are earning high favourability from […]