Consumers express a nuanced appreciation of the complexities of the brand safety decisions faced by advertisers, according to a new survey conducted by the digital advertising industry certification programme the Trustworthy Accountability Group (TAG) and digital advertising industry initiative Brand Safety Institute (BSI) among more than a thousand US adults via SurveyMonkey. For example, instead […]
Samba TV, a global player in television data and omniscreen measurement, has partnered with TiVo as part of its continued investment in broadening reach and representation of its dataset. The integrated dataset can now precisely measure the impact of live and time shifting linear TV usage on reach, frequency, and ad effectiveness. Samba TV says […]
As brands and retailers begin to focus on executing their advertising strategy for the coming year, YouGov believes it is important to know that large shares of people across the world are multi-screening and therefore, multi-tasking. Adopting an omni-channel or hybrid advertising strategy can be critical in reaching audiences who tend to spread their attention […]
Tech giants will be subject to a new regime to give UK consumers more choice and control over their data, help small businesses thrive, and ensure news outlets are not forced out by their bigger rivals. A dedicated Digital Markets Unit, which will be set up within the Competition and Markets Authority (CMA), will work […]
UK supermarket chain Sainsbury’s has decisively taken the top spot in omnichannel advertising platform Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and Lego broke into the top ten for the first time. Using artificial intelligence to analyse millions of engagements with public social media posts across Facebook and Twitter, Mediaocean has analysed […]
Alex Mahon, Chief Executive of UK PSB Channel 4, has unveiled a new five-year strategy for the business, Future4 – which will accelerate its pivot to digital and significantly increase both streaming of Channel 4 content and new revenues. Channel 4 says this will underpin the organisation’s commercial self-sufficiency and its reach – ensuring Channel […]
Advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred Demand Side Platform (DSP), with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR). Advertisers in EU5 (UK, France, Germany, Spain and Italy) will have programmatic access to exclusive Samsung connected TV (CTV) […]
FreeWheel, a Comcast company, and provider of video advertising software, has revealed that 70 per cent of UK marketers surveyed expect advanced TV ad spend to increase in the next 12 months. Advanced TV refers to OTT, VoD, connected TV (CTV), audience-based linear advertising, programmatic advertising and addressable TV. This research was conducted by independent […]
Superdrug, the UK’s second largest health and beauty retailer, has invested heavily in its digital strategy, moving many aspects of its marketing to digital channels during 2020. This has included a digital version of the company’s Dare magazine and daily content across its social media channels. Its latest initiative though is a new YouTube channel […]
Measurement and data analytics company Nielsen is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set-top boxes to help scale addressable TV. Nielsen’s addressable measurement will include AT&T’s DirecTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that utilise […]