TSB has formed a digital partnership with Channel 4, to launch its latest TV campaign ‘Life Made More’ which begins immediately and runs through to March 28th. The deal was brokered by the7stars and uses 4Sales’ unique data matching ad product BRANDM4TCH, enabled through partnership with technology platforms InfoSum and Mediarithmics, to reach addressable audiences […]
Cross-platform media evaluation specialist Comscore has been granted a patent by the US Patent and Trademark Office (USPTO) on its ‘System and Method for Analyzing the Effectiveness of Content Advertisements’. This covers Comscore’s process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by correlating exposure to presented advertisements with […]
Research from Advertiser Perceptions shows that advertisers are upping their ante on video, and the pandemic has pushed streaming to one-quarter of TV screen advertising budgets. Yet the largest spenders are favouring the Connected TV (CTV) options of established networks over streaming start-ups. This has a direct bearing on the 2021 Upfront, as most advertisers […]
Global online video advertising revenue will grow from $70 billion (€57.7bn) in 2020 to $120 billion by the end of 2024 according to Omdia’s latest Global Online Video Advertising report. Driven by the post-Covid-19 online video
Impacted by the Covid-19 crisis and a decline in the ad market, French commercial broadcaster TF1 group has posted a net profit result down to €55 million in 2020 instead of €154.8 million the previous year. Consolidated revenue reached €2.082 billion, down 11 per cent and the current operating profit margin established at 9.1 per […]
Toyota’s Upstream commercial was the most effective ad of Super Bowl LV, according to research from Unruly. A study by the advertising platform found the ad from the autos brand, which features 13-time Paralympic gold medalist Jessica Long, was the campaign most likely to have the biggest impact on brand and business metrics. Tremor International company Unruly used […]
Alphabet now accounts for just under one-half (48.1 per cent) of global online advertising spend, according to a WARC Data analysis of the company’s latest reports. The parent company of Google and YouTube saw advertising revenue across its platforms increase by $12.1 billion (+9 per cent) in 2020, capturing a larger share of a wider […]
A number of big brands, including Coke, Hyundai, Budweiser and Pepsi, will not advertise their products during this year’s Super Bowl. Ad firms say the pandemic has made finding the right message difficult – a problem also further stoked by ongoing racial and political upheaval. Other firms are struggling with financial hits caused by the […]
The latest AA/WARC Expenditure Report anticipates 15.2 per cent growth in the UK’s advertising market in 2021, ahead of other key markets including the US and China. This is due to strong online activity, particularly within the e-commerce and online video sectors. A strong year ahead In 2021, the UK ad market is set to […]
Media evaluation specialist Comscore has unveiled Comscore Movies Everywhere, what it describes as the next generation of cross-screen measurement that will deliver daily reporting for sales regardless of release windows and platform. This will include a new reporting system to track box office movies performance across all platforms. The new product will bring together for […]