UKTV, owner of channels including Gold and Dave, has made its first product placement deal in a multi-layered package with the owner of Friends Reunited that includes co-funding a new TV show and programme naming rights. The product placement deal with Brightsolid, the DC Thomson-owned company that is home to online genealogy, is to launch […]
The Spanish TV ad market is freefalling with a drop of around 20 per cent in May and TV broadcasters, above all small DTT channels, taking the worst of it. The largest broadcasters, Antena 3 and Tele 5, saw a decrease of 18.9 per cent and 18 per cent, respectively, in the number of adverts […]
Season four of the IPL T20 cricket tournament saw a 31 per cent jump in online viewership, indicating growth and acceptance of online streaming for live sporting events in India against established mediums such as TV. With over 72 million page views generated for the tournament up from 55 million last year, a clear reason […]
Forecasts from Informa Telecoms & Media show that global net TV advertising revenues are expected to climb by 3.8 per cent in 2011 to $149 billion. This follows a 10.3 per cent increase in 2010, which rebounded from an extremely difficult year in 2009, when global revenues dropped 8.1 per cent. The increase in 2010 […]
German car manufacturer Audi is launching a 3D commercial starring two-time Le Mans winner Allan McNish – marking the first time the company has gone 3D. The two and half minute advert will debut in 2D before the kick-off during ITV’s coverage of the Champions League final on Saturday before being rolled out in 3D […]
World Wrestling Entertainment has appointed video ad network Web TV Enterprise to monetise its UK online video content. The exclusive deal is aimed at increasing the reach of the entertainment broadcaster’s TV campaigns. The first campaigns to roll out across the Web TV network include pre-rolls for the 20th Century Fox movie Cedar Rapids and […]
LandscapeHD, the 1080p cloud delivered music television channel, has signed an exclusive pan-Europe partnership agreement with smartclip, the European video ad network. smartclip will be solely responsible for the roll out of advertising across LandscapeHD’s broadcasts. smartclip specialises in in-stream ad formats and operates in the new digital advertising distribution frontier across all Internet connected […]
emuse and ES3 have announced the establishment of an exclusive partnership that will see emuse’s Raven Advanced Advertising System pre-integrated into ES3’s suite of TV applications for Microsoft’s Mediaroom IPTV platform. Raven provides digital television platform operators and content owners with an end-to-end advertising decision, delivery and reporting solution, and has been deployed globally in […]
justAD TV the non-linear advertising specialist, has partnered with digital marketing solutions provider Ybrant Digital to help platform owners immediately generate new revenues from today’s multi-screen, Connected TV world. Based on justAd.TV’s multi-device TV advertising platform, the new partnership will enable platform owners to use Ybrant Digital’s media sales experience and global network to generate […]
SeaChange International has unveiled its new generation SeaChange Infusion Advanced Advertising Platform to help video operators manage centralised ad operations and scale to 150,000 insertable channels and millions of ad assets. The platform’s foundation is the new SeaChange Infusion Linear Advertising Server, shipping later this year, which enables linear ad insertion in an open plug-and-play […]