Advertising spending decreased during the second quarter, a reversal of positive spend during Q1, according to a STRATA quarterly survey of major advertising agencies. However, continued investment and interest in Digital is on the rise. STRATA found that optimism at the start of 2011 waned during the second quarter, with 17 per cent of agency […]
Petra Buchanan, Chief Executive Officer, Australian Subscription Television and Radio Association (ASTRA) has revealed that advertising revenues for subscription television grew by 7.4 per cent from financial years 2010 to 2011. The Ernst & Young report compiled for Astra found net ad revenues of A$180,076,820 from January 1st 2011 to June 30th 2011, which is […]
The cost of placing ads on Facebook is rising rapidly as more big brands begin to move their television and print spending on advertising onto the world’s largest social network, recent reports have revealed. The “cost per click” of an ad placed on Facebook has increased by 74 per cent over the last year in […]
Brewer Heineken has signed a multimillion-euro advertising contract with Google to target consumers in Western Europe, the US and emerging markets. “The deal with Google will mainly focus on distributing our commercials on YouTube, in order to reach our target groups of 20-somethings, but will also include promotions such as banners on Google,” said Heineken’s […]
UK analysts at YouGov have published a consumer survey on the UK’s TV viewing habits and attitudes. Although ownership of Internet connected TVs is currently low, there is clearly a demand for them – almost three quarters (69 per cent) of respondents had watched catch up TV citing convenience as the main driver for doing […]
YuMe, the relevant video advertising technology company, has confirmed the launch of YuMe Europe with its first office in London, and the acquisition of Appealing Media, the premium mobile video advertising company serving customers such as ESPN, IPC Media, Bauer Media, and Universal McCann. Already a player in the UK market, Appealing Media brings seasoned […]
Web-enabled devices have become a key growth segment for the global consumer electronics industry. So-called “smart” devices connected to the Internet create opportunities for advertisers to catch consumer attention while they are actively searching for content or information. In-Stat research estimates that the value of this ad-supported content discovery will reach $2.4 billion by 2015. […]
SeaChange International has expanded its range of multi-screen advertising capabilities with the announcement of a joint solution with This Technology, a provider of software solutions for advertising insertion. The joint solution provides video operators with a single web-based interface to manage advertising campaigns across VoD, Internet and mobile platforms. Immediately available and planned for demonstrations […]
Cadbury is partnering with ITV for a cross-platform sponsorship of gameshow Minute To Win it. The partnership will include ITV2 branding on Spots v Stripes digital activities and at events, as well as marketing activity for Cadbury across a range of ITV platforms. ITV.com is to host a dedicated Minute To Win It website. Fru […]
UKTV, owner of channels including Gold and Dave, has made its first product placement deal in a multi-layered package with the owner of Friends Reunited that includes co-funding a new TV show and programme naming rights. The product placement deal with Brightsolid, the DC Thomson-owned company that is home to online genealogy, is to launch […]