The Internet TV advertising industry is set to grow at a compound annual growth rate of 42 per cent from 2011 to 2016, increasing in value from $54 million to $311 million according to Frost & Sullivan’s latest report on the Australian Online Video Market, written in association with media and technology company, The Video […]
Channel 4 has a new line-up of interactive video ad formats aimed at forging closer relationships between its viewers and advertisers. The broadcaster has released four formats – Ad Bloom, Ad Interact, Ad Pop and Ad Social – to complement its existing ad-selector format Ad Elect. Each of the formats features different ways for viewers […]
A new advertising campaign by Turner Broadcasting aims to tell customers how to use TV Everywhere.. In a series of commercials that will start appearing on the TNT and TBS cable channels, Turner stars like Conan O’Brien will be employed to explain the concept of TV Everywhere, which has been championed by Turner’s parent, Time […]
Collective, a full service provider of media and technology solutions for display and video advertising, and Rentrak, a specialist in multi-screen media measurement, have announced the launch of TV Accelerator. They say TV Accelerator is an online advertising capability that enables advertisers to target audiences that viewed their TV advertising with online display and video […]
CTV Advertising has begun an intensive research project into the psychological and sociological factors affecting user experiences and wide-spread implications of interactive television and TV Apps. The firm’s goals are not just to discover new ways to create higher level brand engagement, but also to establish best practices for content producers and broadcasters to affect […]
Major research groups GfK MRI and Nielsen have each acquired 25 per cent of Media Behavior Institute, which plans to launch a cross-media research service called USA TouchPoints. USA TouchPoints will give advertisers new information about consumer media use, including where they are, who they’re with and the moods and emotions they’re experiencing. The programme […]
Rovi Corporation has confirmed that Twentieth Century Fox and Channel 4, along with OMD, the media agency for Channel 4, have teamed with Rovi to run advertising campaigns on HDTVs, Blu-ray Disc players and other Internet-connected devices. The brands will use Rovi advanced advertising technologies to deploy interactive capabilities, such as in-depth multimedia graphics and […]
Discovery Communications narrowly bested investor expectations for its second quarter thanks to strong advertising numbers and growth in distribution revenue, especially on the international side. Discovery, which owns cable networks such as the Discovery Channel, TLC and the Animal Planet, netted $254 million in profit, a 20 per cent increase over the same period – […]
The Landscape Channel has decided to make 90 seconds per hour of programming available to IPTV and cable operators, to allow integration with the new developing IPTV advertising insertion systems. Local adverts will overlay the Music Profile spots developed with a view to promoting music artists and record labels in available airtime. According to Landscape […]
A report from investment bankers Morgan Stanley says that Russian advertising is on the rebound, and they now have confidence that it can grow “at least” 20 per cent this year. Perhaps helping is their statement that digital switch over, officially set for 2015 in Russia “seems very remote”. As far as TV advertising is […]