Sharpstream are rolling out the Adswizz intelligent advertising system onto their content delivery network. Adswizz – not available before via a UK distributor – offers ad replacement services and detailed analysis of listener figures for its clients. The technology allows stations to gather lots of information on who is listening and target ads accordingly. It […]
A majority of consumers are unhappy with the amount of commercial messages they see on social networks, a global survey has found, even as Facebook and Google+ introduce more brand advertising to their online communities. About 57 per cent of social network users in developed countries – and more than 60 per cent in the […]
Microsoft, AOL and Yahoo have announced agreements that they hope will dramatically improve the process of buying and selling premium online display ads. The agreements will allow ad networks operated by Yahoo, Microsoft and AOL to offer each other’s premium non-reserved online display inventory to their respective advertising customers. While agencies and advertisers can continue […]
Iran’s state broadcaster has transmitted an interview with the country’s police commander warning companies, businesses and private individuals that they must not advertise on “foreign satellite TV networks”. Officially, watching satellite TV in Iran is illegal and dishes and receiving equipment can be – and often is – confiscated. However, a growing number of channels […]
Up to 50 per cent of all video ads served on YouTube are now skippable says the company. YouTube introduced the skippable format, In-stream, last December as the first of a series of interactive video ad formats launched under the TrueView brand. The In-stream format lets viewers skip the ad after five seconds and is […]
Product placement has come to Coronation Street after ITV signed a deal with the Nationwide Building Society that will see one of its branded cash machines set up in the corner shop. The machine will appear on screen from November, along with a branded sign outside the shop. Nick Price, from MPG Media Contacts, who […]
Online advertising offers a better short-term return on investment (ROI) and sales impact than TV according to GfK’s Media Efficiency Panel research. GfK, which partnered with Google on the research, tracked consumer response to eight major cross-media ad campaigns from FMCG brands that ran last year, and the subsequent sales uplift and ROI during the […]
The free-fall of TV advertising revenues is speeding up the reorganisation of the Spanish TV market, with a second consolidation process now under way in the commercial TV sector, a far-reaching reshuffle of the DTT channels with new entrants and a multiplatform approach of the pay-TV companies to exploit new windows and capture new clients. […]
Google is fully releasing its DoubleClick for Publishers (DFP) Video ad serving tools after a year of beta testing. It considers small business an untapped market for local video advertising and Google is not only trying to entice those marketers with easy ad serving tools, it’s also offering a set of free tools to attract […]
Smartclip has released findings from its annual industry research into the uptake of digital video advertising. The research shows that marketers are waking up to the opportunities presented by digital video advertising and adopting a multi-screen approach. The findings demonstrate how digital video and multiplatform advertising are now playing a substantial role in marketing and […]