VideoHub, a division of Tremor Video, and Nielsen, a global information and measurement company, have announced an alliance giving VideoHub customers access to Nielsen Online Campaign Rating gross rating points (GRPs) via VideoHub for Advertisers. The relationship marks the first time Nielsen has integrated its GRP data with an online video advertising platform. The collaboration […]
Canoe Ventures, the advanced television joint venture of the leading cable companies in the US, has released a white paper featuring the aggregate results from a series of brand-research studies accompanying in-market Request for Information (RFI) ITV campaigns that Canoe has enabled. RFI, an in-ad interactive application that enhances traditional TV advertising, opens a dialogue […]
Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences. The firm’s new report – Advertising Strategies on Connected TVs – recommends advertisers start to expand their personalised ad campaigns to include new companion devices such […]
The Portuguese Government intends to abolish advertising on the remaining TV channel of public broadcaster RTP, after selling one of its two terrestrial channels, which is expected to occur by the end of 2012. The news was announced by the Minister for Parliamentary Affairs, Miguel Relvas, during a seminar organised by the Portuguese Association of […]
UK’s Freesat and Channel 5 have confirmed a marketing partnership, which will see Freesat sponsoring Charley Boorman’s Extreme Frontiers, beginning on November 28th. The deal represents Freesat’s first programme sponsorship and comes one week after the launch of Freesat’s latest TV advertising campaign, which is running on Channel 5 (as well as the other main […]
TubeMogul, a real-time media buying platform for video advertising, has gone live with new partnerships that enable clients to seamlessly buy targeted video ads on connected TV applications. These applications are similar to smartphone applications, but are accessed via Internet-connected TVs or other Internet-enabled set-top devices. Internet-connected TVs are rapidly entering the mainstream with growth […]
A channel owned by Playboy TV has been fined a total of £60,000 for “serious” breaches of UK television regulations by Ofcom. Other Playboy-owned channels were fined a total of £50,000 for the same breaches. The channels are Red Light 1 (owned and operated by Just4Us TV Limited, a Playboy TV subsidiary) and Red Light […]
The X Factor final is the biggest weekend of the year for TV advertising – but with audiences down since last year, advertisers are challenging ITV’s right to demand exorbitant rates for next month’s final. ITV1’s show, now into its eighth series, remains the most popular show on British television. But the channel faces a […]
Advertising in VoD programming offers specific advantages for brand marketers to effectively engage consumers, according to the Phase II study of the Advanced Advertising Media Project (AAMP) – a US industry-wide research initiative to measure the impact of advertising within free VoD. The study, which examined the viewing behaviour of more than 1,000 consumers, revealed […]
Freesat, the free satellite TV service, is launching its new advertising campaign: “Freesat. Satellite TV made easy.” Set to launch during I’m A Celebrity…Get Me Out Of Here on Monday 21st November, the 30 second commercial runs until January 2012. Viewers will see the return of the Freesat 1 satellite space station orbiting earth and […]