Video-on-demand film service Blinkbox has struck a deal with MediaCom to get exclusive access to the ad inventory on its connected platform. MediaCom’s clients, which include BskyB, will be able to run exclusive ads through Blinkbox’s platforms, including PC, PS3 and Samsung Smart TVs.
Customers’ adoption of new viewing formats, including VoD and viewing on media tablets and smartphones, will cause up to $22 billion (30 per cent) of the US pay-TV advertising market to shift to new formats by 2016. Western Europe will see similar shifts, while the rest of world will lag in its transition of advertising […]
Channel 4 is to become the first advertiser to take over every digital screen on the London underground with a New Year’s Eve advertising campaign. The campaign, which showcases next year’s Channel 4’s shows, will include three 40-second video clips of its TV stars becoming “increasingly more debauched” over the course of the night. The […]
Rovi has revealed that BT, Red Bull TV, Honda, and Ladbrokes will develop interactive campaigns to run on the Rovi Advertising Network as part of the Rovi Smart TV Advertising program. These companies join Channel 4, which was one of the first to join the Rovi Smart TV program in the UK. The Rovi UK […]
Global TV advertising grew by 3.5 per cent in 2011 to $154 billion, despite the Eurozone crisis (which hit Spain, Greece, Ireland and many Eastern European territories the hardest), natural disasters (Japan, Thailand, the Philippines and Turkey) and the Arab Spring revolts. In contrast, economic booms in Latin America and Asia Pacific led to significant […]
UK’s Channel 5 is set to record its biggest TV advertising take with revenue up 28 per cent to more than £350 million this year owing to shows like Big Brother. Channel 5 has managed to increase its year-on-year TV advertising sales by about £70 million – the broadcaster made about £280 million in TV […]
Break Media, a creator and publisher of digital video content, has published the findings of its annual Digital Video Advertising Trends study, which found that digital video advertising spending is up and expected to continue to increase throughout 2012. In addition to organic growth of budgets, the increase is projected to come from a number […]
Despite an increasing fixation with all things digital – including online video viewing, leading to fears of ‘cord-cutting’ – US adults are still watching more and more traditional TV, whether it’s live or recorded on a DVR or DVD, eMarketer estimates. The average adult consumer spends 4 hours and 34 minutes each day watching TV […]
Rovi has announced that automaker MINI and its agency Mediaplus are participating in the launch of the Rovi Smart TV Advertising programme in Germany. The programme enables companies to develop and introduce innovative advertising campaigns across HDTVs, Blu-ray Disc players, and other Internet-connected devices. The launch in Germany builds on the success of similar programs […]
smartclip, a specialist in video advertising, and Accedo, an enabler of Smart TV and IPTV applications, have signed a European-wide partnership agreement for the integration of pre roll video ads into Funspot, the most widely deployed gaming application for Smart TVs. smartclip will start monetising the Funspot games immediately with in-gaming pre-rolls in all major […]