Western Europe will lose nearly 9 million pay-TV subscribers between 2023 and 2029 to reach 93 million – down by 8 per cent, according to the Western Europe Pay-TV Forecasts report from analyst firm Digital TV Research. This is nowhere near as bad as the US as pay-TV penetration will still be 53 per cent […]
ThinkAnalytics, a specialist in Al-based TV content discovery, viewer data insights, and targeted advertising, and Channel 4 have extended their partnership, after successfully using ThinkAnalytics Think360’s viewer behaviour insights and AI to pioneer personalised recommendations on Channel 4’s streaming service and across marketing and CRM campaigns. Channel 4 has integrated Think360 with its customer engagement […]
Marketing data and analytics company Kantar’s report, Game Changer: The evolution of live sports viewing in the US and Europe, which documents the evolution of live sports viewership, suggests that live sports are the key to unlocking growth in the highly fragmented streaming market. But streaming giants’ bets go beyond live action: sports-themed documentaries and […]
Netflix has announced it will start, with immediate effect, giving more insight into what subscribers are watching. In a blog post, the streamer said: “Starting today we will publish What We Watched: A Netflix Engagement Report twice a year. This is a comprehensive report of what people watched on Netflix over a six month period.” […]
Barb has outlined a timetable for the next major upgrade to CFlight: the availability of 14 widely-used traded audiences to enable buyers to assess campaign performance across these audiences. This month, Channel 4, ITV and Sky have begun to provide traded-audiences data for ingestion into CFlight, and alongside RSMB, will be testing the campaign results. […]
Sports fans crave more TV content but have trouble accessing it due to the fragmented nature of the sports rights market, according to Altman Solon’s 2023 Global Sports Media Survey. The survey of more than 2,500 sports fans from eight major global markets reveals that 59 per cent say they currently have trouble finding or […]
In the first half of 2023, the average daily number of TV viewers in Italy decreased by 2.3 per cent to 8.56 million, while average prime TV viewers fell by 3.2 per cent to 20.01 million. The Communications Observatory of the Communications Authority (AgCom) attributes this drop to the increasing competition from streaming video providers. […]
Formats are proving to be resilient to the decline in commissioning activity experienced across the wider media industry according to a report from Ampere Analysis. While the volume of Unscripted titles announced in North America fell by 14 per cent between H1 2022 and H1 2023, titles based on formats were less affected with a […]
TNT Sports and the National Basketball Association (NBA) have announced a multiyear broadcast deal that will deliver more than 250 live games and a range of NBA programming to fans in the UK and Ireland exclusively on TNT Sports’ platforms. NBA coverage on TNT Sports will tip-off on October 24th with a doubleheader. In the […]
Netflix, Disney+, HBO and Paramount+ will together create hybrid AVoD-SVoD revenues of $20 billion (€18.7bn) by 2029, up from $6 billion in 2023, according to the Hybrid AVOD-SVOD Forecasts report from analyst firm Digital TV Research. These hybrid revenues will be nearly equally split between AVoD and SVoD. “These platforms are expected to roll out […]