Tru Optik, the AI and data-management platform (DMP) across OTT and Connected TV (CTV), has announced a partnership agreement with JamLoop, a streaming TV and video advertising buying platform, to offer audience-based targeting capabilities for media buyers. Powered by Tru Optik’s OTT Data Marketplace, media companies and advertisers are able to leverage JamLoop’s audience targeting […]
As 2019 draws to a close, Juniper Research has created its list of the top 10 technology predictions for 2020. The Top 10 5G – Last-mile fibre rollouts to be replaced by 5G connectivity. OTT TV – Advertising stakeholders to develop functional attribution Ecosystem. Mobility as a Service – Open data in transportation to drive […]
La Liga is enhancing its OTT service, LaLigaSports TV, with the addition of new apps and the use of Artificial Inteligence. With over 400,000 subscribers, LaLigaSports TV is now facing a technological revolution. The OTT service has announced the launch of Players app in 2020, targeting football fans with exclusive info about matches and players. […]
GameOn, a specialist in customised experiences across messaging and voice platforms, has teamed with the NBA to provide fans with their own AI chatbot through Facebook messenger. It will include in-game video highlights, regular news updates, game previews and notifications, scoring alerts, schedules, standings and GIFs. “The NBA chatbot provides another way for NBA fans […]
Andreas Jacobi, CEO and Co-founder of Make.TV – the live video cloud and a division of LTN Global – has shared five media trends that he believes will define 2020. Cloud applications will optimise the gig economy for video contributors: It’s currently a difficult and slow process for a stringer to contribute video to a […]
New and existing BT TV customers who recontract can now sign up for Amazon Prime Video and receive the streaming service for six months at no extra cost via the Prime Video app on BT TV. Customers will receive their six months subscription in time for Prime Video’s first Premier League games this December. Prime […]
Search advertising now accounts for nearly a quarter of every ad dollar, despite slowing overall growth and a flatlining share of all internet advertising, while voice and visual search are yet to materialise in a meaningful way. This is according to WARC’s Global Advertising Trends report, which finds that investment in search advertising will rise […]
Arash Pendari, Founder and Creative Director at Vionlabs, has offered his insights on how streaming services will benefit from AI in 2020 and beyond. Vionlabs is a media and entertainment technology company that was founded to solve the issue of online video viewers spending too much screen time looking for something they want to watch. […]
Microsoft and Nokia have announced a strategic collaboration to accelerate transformation and innovation across industries with cloud, Artificial Intelligence (AI) and Internet of Things (IoT). By bringing together Microsoft cloud solutions and Nokia’s expertise in mission-critical networking, the companies say they are uniquely positioned to help enterprises and communications service providers (CSPs) transform their businesses. […]
According to research from the IoT analyst firm Berg Insight, the number of smart homes in Europe and North America reached 64 million in 2018. The most advanced smart home market is North America, having an installed base of 33.8 million smart homes at the end of the year. This represents a penetration of 24 […]