RTL AdAlliance has launched its AdManager – a self-service platform launched and operated by the international media sales house of RTL Group. This platform gives international advertisers direct, scalable entry to video content by some of the most demanded European broadcasters and media brands. With the same comfort advertisers know from social ad buying and […]

Equativ has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent Operating System for  Connected TV (CTV). The partnership brings the power of retail media to CTV, enabling brands to deliver targeted, outcome-driven campaigns. Launched in 2024, Titan OS has […]

Basis Technologies, the advertising automation platform, has announced an integration with IRIS.TV to enable contextual targeting for programmatic advertising on connected TV (CTV). IRIS.TV is a content data marketplace built for streaming. Through its proprietary content ID, the IRIS_ID, IRIS.TV enables the use of AI-enriched data provider segments, referred to as IRIS-enabled data, across the […]

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, WARC Media reports that concern over TikTok’s possible ban in the US is creating uncertainty among advertisers and creators. Alex Brownsell, Head of Content, WARC Media, and author of the report, says: […]

ITV and Carwow, the online destination for car changing, have announced their new retail commerce partnership – Auto Match. A new advertising solution available through ITV’s advanced self-serve programmatic platform Planet V, it will empower car advertisers to connect with known active car buyers through ITVX. Auto Match, TV’s first dedicated commerce solution in the […]

Channel 4’s commercial arm, Channel 4 Sales, has launched an competition for Certified B Corporations (‘B Corps’) in the UK, giving them the chance to win free advertising airtime as part of its commitment to sustainability. Channel 4 Sales has partnered with B Lab UK, the non-profit company behind the UK B Corp movement, to […]

TUI, the current sponsor of Channel 4 hit series Married at First Sight UK, is expanding its partnership with Channel 4 Sales, with the global leisure and travel company now also sponsoring Married at First Sight Australia. Following the initial deal which covered the duration of Married at First Sight UK series 9 last year, TUI will […]

Roku and INCRMNTAL are partnering to provide marketers a clear view of CTV performance. By utilising INCRMNTAL’s advanced incrementality measurement with Roku Ads Manager, advertisers can unlock real-time insights into the revenue impact of their ad spend. Roku says it has partnered with INCRMNTAL to demonstrate the full influence of its self-service, CTV performance solution, […]

Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released their latest Precise Advertiser Report: Kids (PARK). The report unpacks the media consumption habits, buying journey behaviours and purchase decisions of US parents and their kids aged two to 12 years old (Generation Alpha). “It’s important to put into context […]

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a study finds. SMIs have revolutionised marketing, shaping consumer behaviour, brand strategies, and even societal norms. However, new research exposes a lesser-known side of influencer culture, one that raises ethical, psychological and regulatory concerns. A study by the University of Portsmouth […]