By 2020, 71 per cent or £4.1 billion (€4.9bn) of the UK’s overall online display advertising market will go to Facebook and Google, according to a report published by OC&C Strategy Consultants. According to OC&C’s Marketing 20:20 report, Facebook and Google currently account for just over half (53 per cent) of the £4 billion online […]
In order to allow brands to broadcast their advertising messages while adapting to new video consumption and behaviour of mobile users, online video portal Dailymotion launching vertical pre-roll ads. Unlike vertical interstitials (which abruptly cover a mobile page content) or vertical native and outstream formats, the vertical pre-roll is served on the same ad position […]
Emerald Media, the Pan-Asia company backed by leading global investment firm KKR has acquired a significant minority stake in Amagi Media Labs, a specialist in targeted TV advertising and cloud-based TV broadcast infrastructure. Premji Invest, the investment arm of Azim Premji, (an existing shareholder) is also participating in this combination of primary and secondary $35 […]
Adobe has unveiled its new TV Media Management (TVMM) platform in Adobe Primetime, enabling media sellers to better align their interests with advertisers in a multiscreen TV environment. While ad inventory was once sold on the basis of programming characteristics alone, media sellers can now leverage viewer preferences and attributes to drive true audience-based targeting […]
Pan-European broadcaster RTL Group plans to regroup its French radio operations into Groupe M6. With a 48.26 per cent shareholding, RTL Group is the controlling shareholder of the publicly-listed French TV broadcaster Groupe M6. RTL Group’s Board of Directors and Groupe M6’s Supervisory Board unanimously approved the planned transaction on 7 December 2016 and 13 […]
Zenterio, a TV technology and services provider, has acquired the remaining 75 per cent of UK based ad-tech and analytics company Adscribe. The acquisition follows the initial investment plan that was drawn up when Zenterio became a minority owner in Adscribe, at that time acquiring 25 per cent of the UK based ad-tech and analytics […]
SintecMedia has revealed that BrandDeli, a fast growing sales house in the Netherlands, is now using MediaPro as their exclusive ad sales system. BrandDeli is a joint venture between Fox Networks Group, Discovery Networks Benelux and Viacom International Media Networks and is responsible for the sales of spot TV, online advertising and brand partnerships. “Airtime […]
Online ads for food and drinks high in fat, salt or sugar aimed at children are set to be banned under new rules from advertisers. The Committee on Advertising Practice (CAP) said its restrictions would also apply to all other media where under-16s made up a quarter of the audience. The rules are an attempt […]
The Vice digital network has signed a partnership with SpotX, the video inventory management platform. SpotX will be providing all digital platforms of Vice within Europe with the necessary technical infrastructure for the automated sale of video advertising. An increasing number of media owners are investing in programmatic video advertisements to offer viewers relevant advertising. […]
Europe’s commercial broadcasters have asked the European Parliament to ensure the proposed revision of the Audiovisual Media Services Directive be future proof and ensure fair competition. The call came as MEPs, Member State attachés and commercial broadcasters gathered in the European Parliament to focus on advertising as part of the ongoing EU revision. The Directive […]