Zoom Media, the out of home media owner, has released a study focusing on the habits and views of young exercise-focused consumers, Understanding Gym Z. Findings reveal that ‘Gym Z’ are highly receptive to advertising with 71 per cent of Gym Z reporting they trust in-gym advertising and 73 per cent actively paying attention. The […]
Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced a partnership with Tubi, the ad-supported streaming service, granting Titan OS exclusive access to Tubi’s advertising inventory in the UK. The deal covers pre-roll and mid-roll advertising on Tubi, which launched in the UK in 2024, and unlocks new opportunities for audience engagement and […]
For years, television has been a one-way street — brands speak, viewers listen. But now, that wall is breaking down. A simple trackable QR code on the corner of a TV screen can turn a thirty-second commercial into an instant conversation between a brand and its audience. The Bridge Between Screen and Action QR codes […]
TNT Sports has announced its full production plans for the NRMA Ashes Series, promising fans access to every moment of the iconic battle between England and Australia. The action will be available live and on-demand via TNT Sports and its streaming platform, discovery+. With a dedicated on-site team embedded in Australia across all five Tests, […]
Technology prices are among the most predictable variables in commerce. New stuff is expensive. Old stuff gets discounted, and the difference between high and low-end prices means that there’s a way in for most budgets. TVs are a bit of an oddity. As the archetypal tech piece, the centre of any living room, they’re arguably […]
Three quarters of jobs secured by creative industry workers in the last 18 months came through a friend or contact, according to figures released as part of Bectu’s Big Survey. The survey of over 5,500 creative industry workers in non-performing roles – from theatre to film and TV to fashion – gives a unique insight […]
The Archipelago Video Summit, held last week in Jakarta, brought together over 150 senior executives from across Asia to explore the future of the video markets in Indonesia, Malaysia and the Philippines. In the opening keynote, Hermawan Sutanto, Managing Director of Vidio, shared how the platform is building a local streaming powerhouse around sports rights […]
According to the NCSC’s latest annual review, the UK is facing an unprecedented rise in cyber threats. The organisation handled 204 nationally significant attacks in the past year, up from 89 in the previous 12 months. Of a total of 429 incidents handled, 18 were categorised as ‘highly significant’, meaning that they had the potential […]
SF Studios has announced the launch of SF Studios Classics, a new YouTube channel dedicated to making the company’s film archive accessible to a wide audience. The channel features film classics, offering film lovers a unique opportunity to rediscover some of the most iconic works in cinema history, as well as to discover hidden gems […]
A report from SAC Insight looks in detail as the prospects for ‘Super Hi-Vision’ and its potential for adoption by consumers. This report estimates the market size of Super Hi-Vision over the period of 2020 to 2035. They suggest that these well-specified TV sets will enjoy a CAGR of between $11.7 billion – $13.74 billion […]