Five VR companies have joined to cooperate in producing ‘immersive entertainment’. Disruptive Reality includes games company Revolution Software; AR and VR studio Amplified Robot and its health-related arm Medical Realities; VR software developer Spearhead Interactive; digital agency Augusto; and training firm Digital Jam.

Disruptive Reality will work as a studio and aims to collaborate with brands across different industries to “unlock the value of VR within the wider franchise mix”. ‘Immersive entertainment’ will enable brands, studios, production houses and more, to create new unique lines of revenue through the use of virtual reality and immersive technologies, according to the group.

Tanya Laird, CEO of Disruptive Reality and founder of digital Jam said: “By bringing together cross industry immersive technology expertise we have been able to create an entirely new line of revenue for existing franchises, or new intellectual property that clearly demonstrates the commercial value of VR and immersive formats as a new line of business.”

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