Greene King’s Leisure Spend Tracker shows that the Olympic Games in August should provide a small boost to pub owners. Despite not being a sporting event in the ilk of a European Championship or a Six Nations tournament, the data reveals that 35 per cent of all Brits intend to watch some of the event from a pub or a bar.

Somewhat surprisingly, the most popular event is not the 100m final but the opening ceremony, with a third more UK adults responding that they would watch the opening ceremony than the sprint final in the pub.

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Categories: Articles, Consumer Behaviour, Research