Technavio analysts expect the IPTV market in South Korea to exceed $7 billion (€ 6.3bn) by 2020, growing at a CAGR of over 11 per cent.

According to Soumya Mutsuddi, a lead research analyst at Technavio for consumer electronics, “An increasing number of vendors are enhancing interactivity features such as streaming advertisements for shopping during regular programming. This is likely to increase the average subscription of IPTV during the forecast period.”

In addition, the growing popularity of interactive services such as smart browsing and telephony is attracting consumers toward IPTV technology. The number of subscribers is likely to grow steadily owing to the advances in technology that facilitate multiscreen viewing. Increasing penetration of IPTV among fibre Internet subscribers in South Korea is expected to drive the growth of the market during the forecast period.

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