M:Metrics, the mobile media authority, reports that the mobile video market in the US is growing. At 8 million in August, the total audience for those who viewed mobile video, either from the carrier or video content sent by a friend or family member, grew by 34 per cent from January of this year.

With 6.8 million viewers, viral video is the most popular type of video content in the US, a figure that increased by 36 per cent since January. The audience viewing programmed mobile video, meaning video content delivered on-deck over the carrier network, stands at 2.7 million, up 28 per cent from the beginning of the year.

“The sizable growth of operator-programmed mobile TV in the US is due to the aggressive promotion of these services, broader diffusion of 3G handsets and a deeper focus from content companies,” said Seamus McAteer, chief product architect and senior analyst.

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