Freesat, the subscription free satellite TV service, has announced the appointment of Jennifer Elworthy as director of marketing and communications overseeing the development and execution of Freesat’s marketing strategy.

Having joined Freesat in 2013 as head of marketing and communications, Elworthy has played a vital role in delivering Freesat’s marketing initiatives including the continued growth of Freetime, the company’s connected TV offering.

Prior to joining Freesat, Elworthy worked at The Times where she led campaigns to market print and digital subscriptions, and at the BBC where she worked across the international launch of BBC-branded channels.

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