Ad buyers set to shift TV budgets to digital video
October 22, 2015
For the sixth consecutive year, digital video has been growing and shows no signs of stopping. US digital video ad spend grew by 42 per cent over the past year to total $7.46 billion in 2015, according to the 2015 US State of the Video Industry report from Verizon-owned AOL Platforms. Within the next four years, that number is expected to nearly double, reaching over $13 billion by 2019.
For many in the video space, this is a great problem
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