Mobile network operator EE is launching a new online movie rental scheme for its subscribers.

The EE Film Club will give customers the opportunity to rent a movie every week for only £1 (€1.39) through Wuaki.tv. There is an additional 35p charge in the form of a redemption text – users will have to redeem a promotional code by texting ‘Film’ to 141, which can be entered on Wuaki.tv between Monday and Wednesday.

The Wuaki.tv service is available on connected devices including smartphones, tablets, laptops, games consoles, smart TVs and via the app on EE TV.

EE Chief Marketing Officer Pippa Dunn commenetd: “More people than ever before are downloading and streaming movies so they can watch at home or on the go. With 1 in 3 UK adults enjoying digital entertainment every week – and this number is only going to grow – our viewing habits are clearly evolving.”

The move comes after EE decided to end its long-running 2-for-1 cinema ticket offer, previously known as ‘Orange Wednesdays’.

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