Brightcove has announced that PrimeTime Entertainment, Thailand’s newest on-demand streaming service, has partnered with Brightcove to power transcoding for its over-OTT entertainment channel. With Brightcove’s Zencoder cloud-based encoding service, PrimeTime is able to rapidly deliver VoD content to satisfy audiences across platforms and devices.

“With the biggest on-demand selection of movies and TV series in Thailand, we manage a huge volume of content spanning popular movie franchises, indie movie jewels, all-time classics and whole seasons of TV dramas and comedies,” said Kasidit Kolasastraseni, Founder and CEO for PrimeTime Solution and PrimeTime Entertainment. “Our goal is to deliver video content to consumers quickly and on the connected device of their choice. This requires tremendous video processing power and the Brightcove Zencoder service gives us impressive savings in time, resources and costs throughout our media processing workflow.”

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