Rentrak, the multi-screen measurement outfit, has signed a contract with 210 Digital Media, a specialist in paid VoD content, to use Rental’s OnDemand Essentials service.

210 Digital Media, which produces and distributes digital programming to cable, satellite and broadcast companies worldwide, will use OnDemand Essentials to measure and report on demand viewing to better serve its customers.

“210 Digital Media’s commitment to using best-of-breed technology led us to Rentrak’s suite of Video On Demand metrics,” said Vincent Anelle, President of 210 Digital Media. “Rentrak’s OnDemand Essentials tools have provided us with the competitive business intelligence needed to nimbly adapt our schedule to satisfy our rapidly fluctuating consumer preferences.”

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