LG Electronics and TP Vision (which makes Philips-branded smart TV sets in a number of territories) have confirmed the formation of the Smart TV Alliance.

The group’s mission is to create a set of open HTML-based standards so that application developers can make apps that run across smart TV brands.

“The Smart TV Alliance creates a larger playing field which encourages developers to create more and better TV applications at the same time giving manufacturers and consumers the richest source of movies-on-demand, music services, games, social networking and more,” said said Bong-seok Kwon of LG Electronics, president of Smart TV Alliance, in a statement.

The group is making the first version of its software development kit available for free on its site, and says other Japanese manufacturers are in the process of joining the alliance.

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