International cable operator Liberty Global has revealed a refreshed corporate identity and vision, summarised by ‘Connect. Discover. Be Free’. With operations in 13 countries, Liberty Global connects 20 million households to the digital world – which it describes as “a world of quality, convenience and infinite choice”.

As part of this global initiative, all corporate offices, including UPC Broadband in the Netherlands, will operate under the Liberty Global banner. The refreshed corporate identity carries the highly-recognised ‘bloom’ icon, which is also used by Liberty Global’s largest consumer brand in Europe, UPC, as well as by Unitymedia in Germany. This shared identity and vision builds upon the positioning of Liberty Global’s operations across its footprint and is consistent with the goal of leveraging scale, invigorating over 20,000 employees, and encouraging innovation and entrepreneurial thinking.

President and CEO Mike Fries said that digital technology had forever changed the way that consumers communicate with one another, and how they are informed and entertained. “Liberty Global’s refreshed corporate identity was developed to reflect how our market-leading broadband, voice and video services provide millions of customers with the freedom to connect to and discover their world,” he explained.

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