IC tomorrow, a Technology Strategy Board programme, has announced its latest Digital Innovation Contest at the British Academy of Film and Television Arts (BAFTA). Amongst a programme of panel discussions featuring executives from the BBC, ITV and Chanel 4, IC tomorrow will offer small companies a total prize of £300k (€359k) for the production of ten digitally innovative applications or services in TV and film.

The competition aims to promote accessibility of TV to all while helping content providers and broadcasters monetise improved customer experience across multiple platforms. Applicants are asked to submit ideas in one of the seven categories and will compete for individual prizes of up to £30k to develop their prototypes. Winners will get the chance to work directly with challenge patrons such as Virgin Media and National Geographic who will provide content for the applications.

“The face of TV is dramatically changing,” said Nick Appleyard, head of digital at the Technology Strategy Board. “The rise of catch-up services, multi-screens and connected TV is creating an increasingly demanding environment for the TV industry and this competition will help entrepreneurial companies develop services that maximise commercial potential with customers.”

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