Media.net hires Netflix’s Gerber as Head of Strategy
May 15, 2026
Media.net, a search intent-powered supply-side platform (SSP), has announced the appointment of Adam Gerber – who was recently Head of Ads Commercialisation at Netflix – as Head of Strategy. In this role, Gerber will lead the company’s US go-to-market strategy helping align product marketing, sales, product marketing, and partnerships to drive sustainable revenue growth.
Gerber brings more than 30 years of experience across the media and advertising ecosystem, with leadership roles spanning agencies, publishers, and adtech platforms. As well as Netflix, his is background includes senior positions at The Walt Disney Company, WPP, Publicis, Quantcast and Brightcove.
“Adam brings a unique perspective shaped by experience across every part of the ecosystem,” commented Vaibhav Arya, CEO at Media.net. “As the market continues to shift toward performance, transparency, and measurable outcomes, his ability to bridge strategy, product marketing, and go-to-market execution will be critical. We’re excited to welcome him to the team and look forward to the impact he will have on our next phase of growth.”
“Media.net isn’t just adtech, it’s a solutions company with differentiated products and top-rate client service that drives performance for its partners,” added Gerber. “The company’s growth and future opportunity is why I’m excited to join at such a unique time in the industry’s transition.”
Gerber’s appointment comes at a pivotal moment as the company accelerates its US go-to-market strategy and expands its capabilities across data, measurement, attribution and performance.