Advanced Television

GAMELOOP LIVE! debuting on Samsung Gaming Hub

March 12, 2026

GAMELOOP, the live-hosted game channel for Smart TVs, announces the premiere of GAMELOOP LIVE!: a two-night event airing March 13–14, 8–10 PM ET/5-7PM PT on Samsung Gaming Hub.

The debut of GAMELOOP LIVE! marks the first time audiences can experience “playable TV,” a new format that blends the energy of a live game show, the spontaneity of improv comedy, and the fun of real‑time game chat.

Hosted by comedian Olivia Levine, GAMELOOP LIVE! invites viewers nationwide to discover new games and join in instantly by scanning an on‑screen QR code to play, chat, vote, and react in real time. It’s the return of the shared living‑room moment with live entertainment that you can actually be part of.

“People love playing together, and GAMELOOP LIVE is making the TV the center of that experience again,” says Kimmy Li, CEO of GAMELOOP. “We’re unleashing a new era of discovery where friends and families don’t just watch, they join the show. From finding your next favorite title to live-hosted sessions or chatting as others play, we’ve built an interactive experience truly worthy of the biggest screen in the house.”

The GAMELOOP LIVE! premiere features two exciting play-along games:

  • Use Your Words 2 from Smiling Buddah Games— Exclusive TV Debut
    • The long‑awaited sequel to the beloved party game makes its exclusive world TV premiere on GAMELOOP LIVE!. Players create hilarious captions and headlines for the audience to vote on and respond while Olvia keeps the party going.
  • Planet Crossword from Hovercast Games — World’s First Live, Multiplayer Crossword on TV 
    • A fast-paced, collaborative crossword puzzle where viewers at home solve the featured puzzles together, earn points, and climb the leaderboard. This challenging word game might just be the next great spectator sport!

GAMELOOP is a unique platform that gives game developers a powerful new way to showcase their titles to a broad Smart TV audience. With live hosts guiding discovery, GAMELOOP cuts through the clutter of crowded app stores and puts games center stage—where viewers can instantly try them and jump in.

Beyond the live experience, GAMELOOP features a catalog of always available games and offers developers and publishers a new distribution channel to the living room, with built-in scalability, monetization, and visibility. GAMELOOP cloud games are powered by the first production deployment of Amazon GameLift Streams for ad-supported gaming on Smart TVs, giving publishers transparent engagement metrics and scalable cloud delivery of PC games directly to the TV.

GAMELOOP’s mission is to bring great gaming experiences to Smart TV and to bring friends and family together around them. The platform specialises in live, collaborative, positive gaming experiences for all ages and skill levels.

Categories: Press Releases

Tags: ,