Adlook, a next generation media technology company specialising in AI-powered advertising across the open web and CTV, has announced two senior leadership appointments aimed at strengthening its commercial structure in the UK and across EMEA. Darren Thompson joins as Vice President of Sales, UK, while Jacek Celiński has been promoted to Regional VP Growth, EMEA.

The appointments reinforce Adlook’s focus on scaling its presence in the UK market while aligning regional growth efforts under a broader EMEA leadership structure.

Luca Filardo, Chief Revenue Officer at Adlook, said: “I am thrilled to welcome Darren Thompson to our leadership team as VP Sales, UK. His appointment is a significant step, and he will be crucial in leading and accelerating our commercial efforts in the UK market. Additionally, I am delighted to announce the promotion of Jacek Celiński to Regional VP Growth, EMEA. Jacek’s proven leadership and dedication will be vital in driving our expansion and growth across the entire EMEA region. These key appointments of Darren and Jacek are pivotal to realising our ambitious growth strategy. We are at a crucial juncture in our mission to empower marketers to better navigate the open web and achieve superior business outcomes across the funnel. Their combined leadership will be the driving force behind this next phase of growth.”

Thompson will lead commercial operations and market expansion in the UK, focusing on strengthening partnerships with agencies and brands and leading Adlook’s local sales organisation. With more than 25 years of experience across digital media and advertising technology, he has built and scaled commercial organisations through multiple high-growth phases. He previously held senior leadership roles at Spotify, Teads, and Undertone, leading teams during periods of significant transformation and platform expansion, including the evolution of podcast advertising into a major revenue channel. Most recently, as Growth Director for Stink Studios and Film, he focused on building scalable go-to-market structures, strengthening executive-level partnerships, and driving disciplined, sustainable growth across competitive markets.

Celiński commented: “Darren’s appointment marks an important step in elevating our UK Core business. With a strong track record and deep industry relationships, Darren brings the leadership required to strengthen the team and drive our next phase of growth.”

Thompson added: “I’m excited to be joining Adlook at a time when the industry is demanding greater intelligence, precision, and accountability. Adlook’s AI-driven approach and contextual expertise create a strong foundation for sustainable growth. I look forward to working with the team to scale our presence, deepen strategic partnerships, and build a high-performance organisation that delivers real impact for brands and agencies.”

Other posts by :

1. Laser terminals to operate at 100x faster
2. Starlink success in Spain, but South Africa proves difficult
3. RocketLab doubts over Mynaric bid
4. IRIS2 free for government usage?
5. Bank: AST SpaceMobile will orbit 356 satellites by 2030
6. SpaceX launches 600th rocket
7. Starlink: 10m customers and counting
8. SES predicts end of ‘big’ Geo satellites
9. Amazon Leo gets approval for 4,504 extra satellites

Categories: Press Releases

Tags: adlook, CTV, UK