beIN acquires LA28 Olympics broadcasting rights
February 11, 2026
beIN Media Group, the sports, entertainment and media organisation, has secured exclusive, multi-platform broadcast rights across the Middle East and North Africa (MENA) for the XXV Olympic Winter Games Milano Cortina 2026 and the Games of the XXXIV Olympiad in Los Angeles 2028, as well as the Youth Olympic Games taking place in 2026 and 2028.
The agreement was signed in Milan and builds on more than a decade of partnership between beIN and the International Olympic Committee (IOC).
Yousef Al-Obaidly, Group CEO of beIN Media Group, said: “The Olympic Games represent the pinnacle of global sport and culture, and we are proud to continue our long-standing, trusted partnership with the IOC, bringing the Games to millions of viewers across the MENA region. For more than a decade, beIN has been a committed partner of the IOC, delivering the Olympic Games to audiences while elevating the stories that define the Olympic Movement. Securing the rights to Milano Cortina 2026 and LA28 reflects our long-term commitment to the Games and our continued work with the IOC to expand their reach, impact and positive influence worldwide.”
IOC President, Kirsty Coventry, added: “We are pleased to continue our partnership with beIN Media Group in the Middle East and North Africa, and I’d like to thank the beIN team for all their support. Through its extensive reach and sports broadcast expertise, beIN is a leader in its industry and plays an important role in bringing the Olympic Games to millions of fans across the region.”
Under the agreement, beIN Sports, the group’s flagship sports network, and its OTT platform, TOD, will deliver extensive coverage featuring live competition, highlights, and original programming.
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