Sony Pictures Networks India (SPNI) has announced that it is placing renewed emphasis on shared viewing. By reimagining game shows and reality television, the company says it will be “transforming formats once seen as traditional into powerful unifiers that bring Indian families across generations back to the living room”.

As content consumption fragments across platforms, SPNI is prioritising participation-led formats that seek to restore the habit of appointment viewing through collective experiences.

This approach reflects SPNI’s understanding of audiences as selective and value driven. Viewers respond to immediacy, momentum, and a visible sense of progress; qualities that game shows and reality formats deliver naturally. This insight underpins SPNI’s recent adaptation of Wheel of Fortune, the world’s longest-running game show, hosted by Akshay Kumar and designed as a participative family experience. It also aligns with the sustained success of franchises such as Kaun Banega Crorepati, which completed 25 years this year and continues to see strong engagement from the 18-40 age group across metros as well as Tier 2 and Tier 3 markets through its Play Along format.

Other posts by :

1. Russia accused of eavesdropping on satellites
2. FCC welcomes Musk’s 1m satellite plan
3. Telesat has problems with an LEO
4. Orbital debris a real danger 
5. India boosts space budget
6. Blue Origin drops passenger flights
7. Bank: “Charter racing to the bottom”
8. SpaceX IPO in June?
9. Russia postpones Starlink rival

Categories: Articles, Content, Production

Tags: india, linear, quiz, Sony