NBCUniversal, Roku launch NBC Winter Olympics Experience
February 3, 2026
NBCUniversal and Roku announced the launch of the 2026 NBC Winter Olympics Experience in the US, delivering NBCUniversal’s comprehensive CTV coverage of the Milan Cortina 2026 Olympic Winter Games, taking place February 6th – 22nd. The dedicated hub will make finding and watching Olympic programming simple for Roku viewers, with access to live events including the Opening Ceremony, highlights, clips, and more. Viewers can also set reminders to receive mobile notifications when events begin.
“Following the tremendous fan reaction and embrace of our experience for NBCUniversal’s coverage of the Paris Olympics experience, Roku is once again putting millions of viewers front and center for one of the biggest sports moments of the year, with everything from figure skating and hockey to curling in one immersive destination,” said Joe Franzetta, Head of Sports, Roku Media. “Roku’s continued collaboration with NBCUniversal will deliver the excitement of the Games straight to your living room, so you can catch every must‑see moment.”
The Olympics destination will feature more than 2,500 hours of programming available to Roku users with a Peacock subscription. Fans on Roku can track their country’s progress with the interactive Medal Count presented by Delta and explore personalised viewing options for each live event. Roku is also bringing the spirit of the Olympic Village to Roku City, creating a playful winter escape that invites fans to step inside the magic of the Games.
Presented by American Honda (Honda and Acura), Carnival Cruise Line, Delta, Xfinity, and Visa, this experience is a premier destination for fans and partners alike. Roku and NBCUniversal are creating a powerful platform experience that places brands at the heart of the Olympic competition.
NBCUniversal is presenting its 20th Olympic Games, 13th consecutive overall, and owns the US media rights on all platforms to all Olympic Games through 2036, which are scheduled for Milan Cortina (2026), Los Angeles (2028), French Alps (2030), Brisbane (2032), Utah (2034), and the Olympic Games 2036 (host yet to be determined).
The NBC Winter Olympics Experience will be featured prominently on the Roku Home Screen and across multiple entry points on the platform, available exclusively in the US.