Advanced Television

Bait, starring Riz Ahmed, premieres on Prime Video this March

January 20, 2026

Prime Video has released a first-look and a preview clip for the upcoming comedy series Bait, starring Riz Ahmed. All six-episodes will be available on March 25th, exclusively on Prime Video in more than 240 countries and territories worldwide. 

Bait stars Ahmed as Shah Latif, a struggling actor, whose last chance to hit it big comes in the form of an audition of a lifetime. The series follows him over the course of four wild days as his life spirals out of control and his family, ex-lover and the entire world weigh in on whether he is the right man for the job.

The series also stars Guz Khan as Zulfi, Sheeba Chaddha as Tahira, Sajid Hasan as Parvez, Aasiya Shah as Q, Weruche Opia as Felicia and Ritu Arya as Yasmin.

Bait is executive produced by Ahmed and Allie Moore for Left Handed, with Jake Fuller on behalf of Jax Media. Ben Karlin executive produces and serves as showrunner alongside Ahmed. The series is produced by Jax Media and Amazon MGM Studios.

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